Brand Monitoring
Analyzing Social Media Text
Analyze Competitive Landscape
Effective Text Analysis in Crisis Management
Techniques for Analyzing Customer Conversations
Leveraging Customer Feedback
Corporate Governance
Strategic Planning
Search Optimization 
Social Media Engagement: Promoting content through social media platforms to drive traffic and increase
brand awareness
...Keyword Rankings:
Monitoring the positions of targeted keywords in search engine results pages (SERPs)
...
Analyzing Social Media Text 
Media Text Analysis Social media platforms serve as a rich source of data that can provide insights into consumer behavior,
brand perception, and market trends
...Competitive Analysis:
Monitoring competitors’ social media can provide insights into their strategies and customer perceptions
...
Analyze Competitive Landscape 
Social Media
Monitoring Tools: Tools that monitor social media can provide insights into competitor sentiment and
brand perception
...
Effective Text Analysis in Crisis Management 
Monitoring Social Media Social media platforms are often the first places where news breaks
...By employing text analysis, organizations can: Track mentions of their
brand or relevant keywords
...
Techniques for Analyzing Customer Conversations 
It is particularly useful for understanding customer attitudes towards a
brand, product, or service
...Social Listening:
Monitoring social media platforms for customer sentiments and trends related to the brand
...
Leveraging Customer Feedback 
Social Media
Monitoring: Using analytics tools to track and analyze customer sentiments on social media
...Tracking
brand mentions and customer sentiments
...
Corporate Governance 
Stakeholder Trust: Builds trust among stakeholders, which can enhance a company's reputation and
brand value
...Performance Measurement:
Monitoring key performance indicators (KPIs) to assess the effectiveness of governance practices
...
Strategic Planning 
Vision and Mission Statements SWOT Analysis Setting Objectives Formulating Strategies Implementation Plans
Monitoring and Evaluation Key Components of Strategic Planning 1
...Strengths Weaknesses Strong
brand recognition Lack of resources Skilled workforce Poor location Opportunities Threats Emerging markets Intense competition
...
Big Data Applications in Hospitality 
Competitive Analysis:
Monitoring competitors' pricing and promotions to adjust strategies accordingly
...applications include: Sentiment Analysis: Analyzing social media mentions and reviews to gauge public sentiment about the
brand ...
Data-Driven Textual Insights 
Risk Management: Text analytics can help identify potential risks and challenges by
monitoring sentiment and trends
...be applied across various business domains: Marketing: Analyzing customer reviews and social media mentions to gauge
brand perception and campaign effectiveness
...
Geschäftsiee Selbstläufer 
Der Start in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. weit vor der Gründung des Unternehmens. Ein gute Geschäftsidee mit neuartigen Ideen und weiteren positiven Eigenschaften wird zur
"Selbstläufer Geschäftsidee". Hier braucht es dann nicht mehr viel, bis ein grosser Erfolg entsteht ...