Business Intelligence Platform
Best Tools for Data Visualization
Visual Analytics Framework
Enhancing Profitability with Predictive Insights
Enhance Product Development Strategies
Data Integration
Analyzing Market Trends
Network Analysis
Statistical Data Analysis for Customer Insights 
organizations make informed decisions based on empirical evidence, ultimately enhancing customer satisfaction and improving
business performance
...Social Media: Gathering insights from customer interactions on social
platforms
...SAS: A software suite for advanced analytics, business
intelligence, and data management
...
Best Tools for Data Visualization 
Data visualization is a crucial aspect of data analysis and
business intelligence ...Looker A data
platform that allows businesses to explore and visualize their data
...
Visual Analytics Framework 
The Visual Analytics Framework (VAF) is a structured approach used in the field of
business analytics to enhance data visualization and analysis
...Collaboration: Visual analytics fosters collaboration among teams by providing a common
platform for data interpretation and discussion
...future of Visual Analytics Framework is promising, with several trends expected to shape its evolution: Artificial
Intelligence: The integration of AI and machine learning will enhance predictive analytics capabilities within the framework
...
Enhancing Profitability with Predictive Insights 
In the rapidly evolving landscape of
business, organizations are increasingly leveraging business analytics to drive profitability and make informed decisions
...predictive analytics: Tool Description SAS A comprehensive analytics
platform offering predictive modeling capabilities
...Enhanced AI Integration: Artificial
intelligence will play a larger role in predictive modeling
...
Enhance Product Development Strategies 
Enhancing product development strategies is vital for
businesses aiming to stay competitive in an ever-evolving market
...Tableau Data visualization and business
intelligence ...Slack Communication and collaboration
platform ...
Data Integration 
It is essential in
business analytics and data mining, enabling organizations to consolidate information, improve decision-making, and enhance operational efficiency
...SQL Server Integration Services (SSIS) A
platform for data integration and workflow applications
...of Data Integration Data integration has a wide range of applications across various industries, including: Business
Intelligence: Integrating data from multiple sources enables organizations to generate comprehensive reports and dashboards
...
Analyzing Market Trends 
Analyzing market trends is a crucial aspect of
business analytics that involves evaluating data to understand the direction and dynamics of a market
...Business
Intelligence Software: Provides insights through data analysis and reporting
...As a result, they revamped their online
platform and enhanced their digital marketing strategies, ultimately increasing their market share
...
Network Analysis 
Network analysis is a method used in
business analytics that focuses on the relationships and interactions between various entities within a network
...Cytoscape A software
platform for visualizing complex networks and integrating them with any type of attribute data
...Future trends include: Integration with Artificial
Intelligence: Combining network analysis with AI to enhance predictive capabilities
...
Profit Optimization 
Profit optimization is a systematic approach in
business analytics aimed at maximizing an organization's profitability through various strategies and methodologies
...Excel, R, Python) Business
Intelligence Software (e
...Case Study 3: E-commerce An e-commerce
platform applied market segmentation techniques to tailor marketing campaigns for different customer groups
...
User Behavior 
Understanding user behavior is crucial for
businesses as it enables them to tailor their offerings, enhance user experiences, and optimize marketing strategies
...Focus Groups: Group discussions that provide a
platform for users to express their views on products or services
...Behavior Analytics As technology advances, new trends are emerging in the field of user behavior analytics: Artificial
Intelligence: AI and machine learning algorithms are being used to predict user behavior and personalize experiences
...
Selbstständig machen mit Ideen 
Der Weg in die Selbständigkeit beginnt nicht mit der Gründung eines Unternehmens, sondern davor - denn: kein Geschäft ohne Geschäftsidee. Eine gute Geschäftsidee fällt nicht immer vom Himmel und dem Gründer vor die auf den Schreibtisch ...