Calculated
Measuring ROI on Predictive Analytics Investments
Understanding Statistical Analysis
Campaign Effectiveness
Using Metrics for Growth
Sales Performance
Drive Customer Retention
Risk Management
Measuring ROI on Predictive Analytics Investments 
The ROI was
calculated as follows: Metric Value Total Benefits $1,200,000 (Cost Savings) Total Costs $300,000 (Initial + Ongoing Costs) ROI 300% 2
...
Understanding Statistical Analysis Mean The average of a dataset,
calculated by summing all values and dividing by the number of values
...
Campaign Effectiveness Return on Investment (ROI) A measure of the profitability of a campaign,
calculated as (Net Profit / Cost of Campaign) x 100
...
Using Metrics for Growth Return on Investment (ROI): A measure used to evaluate the efficiency of an investment,
calculated as the gain from investment minus the cost of investment
...
Sales Performance Average Deal Size: The average revenue generated per sale,
calculated by dividing total sales revenue by the number of deals closed
...
Drive Customer Retention Retention Rate Calculation The retention rate can be
calculated using the following formula: Retention Rate = [(E - N) / S] x 100 Where: E: Number of customers at the end of the period
...
Risk Management The risk score is
calculated by multiplying the likelihood and impact ratings, which helps organizations focus on the most critical risks
...
Brand Performance It can be
calculated using the following formula: Brand Sales Total Market Sales Market Share (%) $Brand_Sales $Total_Market_Sales (Brand_Sales / Total_Market_Sales) * 100 3
...
Business Metrics Return on Investment (ROI) A measure of the profitability of an investment,
calculated as the gain or loss from an investment relative to its cost
...
Statistical Methods for Understanding Market Trends Calculating a Test Statistic: A value
calculated from sample data during a hypothesis test
...
Selbstständig machen mit Ideen 
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