Churn Analysis
Developing Actionable Insights from Data
User Metrics
Implement Predictive Modeling Techniques
Techniques for Effective Predictive Analytics
Predictive Techniques
Improve Customer Insights
Applications of Data Mining in Marketing
Data Mining Techniques for Data Visualization 
Social network
analysis DBSCAN Identifies clusters based on density and can find arbitrary-shaped clusters
...Customer
churn prediction 4
...
Developing Actionable Insights from Data 
Understanding Actionable Insights Actionable insights refer to conclusions drawn from data
analysis that can be directly applied to improve business outcomes
...Sales forecasting, risk management, and customer
churn prediction
...
User Metrics 
Churn Rate The percentage of users who stop using a product or service over a given period
...Analyzing User Metrics Once user metrics are collected, the next step is
analysis ...
Implement Predictive Modeling Techniques 
Sales forecasting, price prediction Logistic Regression A regression
analysis used for prediction of outcome of a categorical dependent variable based on one or more predictor variables
...Customer
churn prediction, credit scoring Decision Trees A flowchart-like structure that uses a tree-like model of decisions and their possible consequences
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Techniques for Effective Predictive Analytics 
Data Integration: Combining data from multiple sources to create a comprehensive dataset for
analysis ...Customer
churn prediction, fraud detection Decision Trees A flowchart-like model that splits the dataset into branches based on feature values to make predictions
...
Predictive Techniques 
Below is a list of the most widely used methods: Regression
Analysis Time Series Analysis Machine Learning Decision Trees Neural Networks Clustering Association Rule Learning 1
...Customer
churn prediction, fraud detection 2
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Improve Customer Insights 
It involves the collection,
analysis, and interpretation of customer data to enhance decision-making and drive business strategies
...Churn Prediction: Recognizing patterns that indicate a customer may leave and developing strategies to retain them
...
Applications of Data Mining in Marketing 
1 Applications Application Description
Churn Prediction Identifying customers who are likely to stop using a service, enabling proactive retention strategies
...Market Basket
Analysis Market Basket Analysis (MBA) is a data mining technique used to understand the purchase behavior of customers by analyzing items frequently bought together
...
Enhance Business Strategies with Insights 
Prescriptive analytics plays a vital role in enhancing business strategies by providing actionable recommendations based on data
analysis ...Company C Customer
churn Analyzed customer behavior data to identify retention strategies
...
Data Mining Strategies for Small Businesses 
Data
Analysis: Applying statistical and machine learning methods to identify patterns
...Regression analysis, Time series analysis
Churn Prediction Identifying customers likely to stop using a service or product
...
Selbstständig machen mit Ideen 
Der Weg in die Selbständigkeit beginnt nicht mit der Gründung eines Unternehmens, sondern davor - denn: kein Geschäft ohne Geschäftsidee. Eine gute Geschäftsidee fällt nicht immer vom Himmel und dem Gründer vor die auf den Schreibtisch ...