Cost Effectiveness
Role of Metrics in Business Success Evaluation
Engagement
Business Metrics
Metrics
Key Features of Effective BI Tools
Evaluating Marketing Strategies
Value Analysis
Strategic Metrics 
Customer Metrics: Customer metrics measure customer satisfaction, loyalty, and retention rates to gauge the
effectiveness of the organization's customer service and marketing efforts
...commonly used by organizations across different industries: Metric Description Customer Acquisition
Cost (CAC) The cost incurred by the organization to acquire a new customer, calculated by dividing the total marketing and sales expenses by the number of new customers
...
Role of Metrics in Business Success Evaluation 
Customer Acquisition
Cost Determines the cost of acquiring a new customer
...Performance Metrics Performance metrics are used to evaluate the
effectiveness of various business processes and initiatives
...
Engagement 
Businesses use engagement metrics to measure the
effectiveness of their customer relationships and tailor their strategies to enhance customer experience and drive growth
...Some common engagement metrics include: Metric Description Customer Acquisition
Cost (CAC) The cost of acquiring a new customer, including marketing and sales expenses
...
Business Metrics 
Return on Investment (ROI) A measure of the profitability of an investment relative to its
cost ...Operational Metrics Operational metrics focus on the efficiency and
effectiveness of business operations
...
Metrics 
Operational Metrics: Measurements that reflect the efficiency and
effectiveness of business operations
...Net Profit / Revenue Customer Acquisition
Cost (CAC) Calculates the cost associated with acquiring a new customer
...
Key Features of Effective BI Tools 
Cost-
Effectiveness Cost is an important consideration when selecting BI tools
...
Evaluating Marketing Strategies 
This process involves assessing the
effectiveness of various marketing tactics and initiatives to determine their impact on business performance
...Customer Acquisition
Cost (CAC) The cost associated with acquiring a new customer
...
Value Analysis 
Value Analysis (VA) is a systematic approach to improving the value of a product or service by analyzing its functions and
costs
...Case Studies Several organizations have successfully implemented Value Analysis, demonstrating its
effectiveness: Case Study 1: General Electric General Electric was one of the pioneers of Value Analysis, using it to reduce costs in their manufacturing processes
...
Key Metrics 
Customer Lifetime Value (CLV) Marketing Metrics Metrics that evaluate the
effectiveness of marketing efforts
...Conversion Rate
Cost per Acquisition (CPA) Return on Marketing Investment (ROMI) Commonly Used Key Metrics Below are some of the most commonly used key metrics across various industries: Revenue Growth Rate: Measures the increase
...
Understanding Investment Performance Metrics 
ROI) Return on Investment (ROI) is a widely used metric that measures the profitability of an investment relative to its
cost ...It provides insight into how closely the investment is tracking its benchmark and can help investors assess the
effectiveness of their investment strategy
...
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