Credit Management
Techniques
Data Mining and Its Business Applications
Classification
Outcomes
Machine Learning and Data-Driven Decision Making
Real-Life Examples of Predictive Analytics
Models
Data Mining in Fraud Prevention Techniques 
Enhanced Decision Making: Data-driven insights enable organizations to make informed decisions regarding risk
management and fraud prevention strategies
...applied across various sectors to combat fraud: Banking and Finance In the banking sector, data mining is used to detect
credit card fraud, money laundering, and insider trading
...
Techniques 
Customer segmentation,
credit scoring Random Forests An ensemble method that combines multiple decision trees to improve accuracy
...SAS: A software suite used for advanced analytics, multivariate analysis, business intelligence, and data
management ...
Data Mining and Its Business Applications 
In the retail sector, data mining is used to analyze customer purchase patterns, enabling businesses to optimize inventory
management, enhance customer experience, and increase sales
...Finance Financial institutions leverage data mining to detect fraudulent transactions and assess
credit risk
...
Classification 
Email spam detection,
credit scoring
...analyze customer feedback and social media to classify sentiments as positive, negative, or neutral, aiding in reputation
management ...
Outcomes 
Risk
Management: Analyzing outcomes helps identify potential risks and develop mitigation strategies
...Case Study 3: Financial Services A financial institution leveraged predictive analytics to assess
credit risk
...
Machine Learning and Data-Driven Decision Making 
Customer segmentation, sales forecasting,
credit scoring
...Inventory
management, dynamic pricing, automated trading
...
Real-Life Examples of Predictive Analytics 
Financial Services In the financial sector, predictive analytics plays a crucial role in risk
management, fraud detection, and customer retention
...Key applications include:
Credit Scoring: Financial institutions use predictive models to assess the creditworthiness of applicants based on historical data
...
Models 
Finance
Credit Scoring Predictive models assess the creditworthiness of loan applicants
...Risk
Management: By identifying potential risks and opportunities, businesses can develop strategies to mitigate risks and capitalize on opportunities
...
Selbstständig machen mit Ideen 
Der Weg in die Selbständigkeit beginnt nicht mit der Gründung eines Unternehmens, sondern davor - denn: kein Geschäft ohne Geschäftsidee. Eine gute Geschäftsidee fällt nicht immer vom Himmel und dem Gründer vor die auf den Schreibtisch ...