Customer
Quality
Engagement
Business Operations
Key Factors for Success
Text Mining for Strategic Insights
Operational Data
Contributions
Develop Effective Pricing Models 
Effective pricing models are crucial for businesses aiming to maximize revenue, enhance market competitiveness, and ensure
customer satisfaction
...
Quality business analytics and data mining, "quality" refers to the degree to which a product or service meets specified requirements and
customer expectations
...
Engagement In the realm of business analytics and data analysis, engagement refers to the level of interaction and involvement that
customers or employees have with a brand, product, or service
...
Business Operations These activities encompass a wide range of functions, including production, manufacturing, sales, marketing, and
customer service
...
Key Factors for Success decisions Table 1: Data Sources for Business Analytics Source Description
Customer Feedback Information gathered from surveys, reviews, and direct customer interactions
...
Text Mining for Strategic Insights In the realm of business, text mining plays a crucial role in understanding
customer sentiments, market trends, and competitive landscapes
...
Operational Data encompasses a variety of data types that are collected from various operational systems, including transaction processing systems,
customer relationship management systems, and supply chain management systems
...
Contributions Some notable contributions include: Development of Predictive Models: The creation of models that predict
customer behavior and market trends has been a significant advancement in BA
...
Big Data Applications the realm of business, Big Data applications are revolutionizing how organizations operate, make decisions, and engage with
customers
...
Data Analysis and Business Transformation Organizations leverage data analysis to gain insights that drive strategic decisions, optimize operations, and enhance
customer experiences
...
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