Customer Demographics
Using Descriptive Analytics for Business Planning
Utilizing Statistics for Business Intelligence
Common Data Analysis Techniques
Data Sources
Analyzing Consumer Purchase Behavior
Market Strategy
Data-Driven Decision Making
Statistical Analysis of Consumer Behavior 
Customer Satisfaction: Understanding consumer preferences through statistical analysis can lead to improved customer satisfaction and loyalty
...Statistical techniques enable businesses to segment their customer base into distinct groups based on purchasing behavior,
demographics, and psychographics, allowing for targeted marketing efforts
...
Analyzing Survey Responses 
This process is essential for organizations to understand
customer preferences, market trends, and overall satisfaction
...Mail Surveys: Sent via postal services, useful for reaching specific
demographics but often have lower response rates
...
Using Descriptive Analytics for Business Planning 
By analyzing past performance, businesses can better understand their operations,
customer behavior, and market conditions, ultimately leading to more effective planning and execution
...including: Business Function Application Marketing Analyzing customer
demographics and purchasing behavior to tailor marketing strategies
...
Utilizing Statistics for Business Intelligence 
Understanding
customer demographics, sales performance
...
Common Data Analysis Techniques 
Applications Descriptive analysis is widely used for reporting and monitoring business performance,
customer demographics, and sales trends
...
Data Sources 
Data Source Description Typical Applications
Customer Data Information about customers, including
demographics, purchase history, and preferences
...
Analyzing Consumer Purchase Behavior 
techniques, particularly descriptive analytics, to gather insights that can inform marketing strategies, product development, and
customer relationship management
...This data can be segmented by various
demographics to identify patterns
...
Market Strategy 
It encompasses various aspects of business operations, including market research, competitive analysis,
customer segmentation, and pricing strategies
...Businesses can segment their target market based on various criteria, including:
Demographics: Age, gender, income, education, and occupation
...
Data-Driven Decision Making 
Informed Strategy: DDDM enables businesses to understand market trends,
customer preferences, and competitive landscapes
...Sales figures, website traffic, customer
demographics Qualitative Data Descriptive data that provides insights into opinions and behaviors
...
Analyzing User Engagement Metrics 
Driving Retention: High engagement often correlates with increased
customer retention and loyalty
...Tools like Google Analytics and Adobe Analytics provide comprehensive data on user engagement, including traffic sources, user
demographics, and behavior flow
...
Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Gründung eines Unternehmens. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte gut überlegt sein ...