Customer Feedback Platform
Metrics Visualization
Enhancing Collaboration through BI
Data Mining for Identifying Key Stakeholders
Building Big Data Capabilities
Resources
Key Trends in Data Analysis Technologies
Implementation
Metrics Visualization 
Visualizing
customer activity on a website
...Looker: A data
platform that helps businesses explore and visualize data
...Test and Iterate: Gather
feedback and refine your visualizations to improve effectiveness
...
Enhancing Collaboration through BI 1 Improved Access to Information BI tools provide a centralized
platform for data access, allowing team members to retrieve relevant information quickly
...Enhanced
Customer Satisfaction Timely insights allow for quicker responses to customer needs
...Gathering
feedback from users
...
Data Mining for Identifying Key Stakeholders External Stakeholders:
Customers, suppliers, investors, regulators, and the community
...Tool Description Best For RapidMiner An open-source data science
platform that offers a wide range of data mining techniques
...Data Collection Gather relevant data from various sources, including: Surveys and
feedback forms Social media interactions Customer transaction histories Market research reports 3
...
Building Big Data Capabilities from various sources, including: Social media interactions Transaction records Sensor data from IoT devices
Customer feedback and surveys To effectively harness big data, organizations must develop capabilities that allow them to collect, store, process, and analyze this information
...Invest in Technology Adopt modern technologies such as cloud computing, big data analytics
platforms, and data processing frameworks (e
...
Resources Common data sources include: Internal databases External databases Market research reports
Customer feedback Web analytics tools For more information on data sources, visit Data Sources
...RapidMiner An open-source
platform for data mining and predictive analytics
...
Key Trends in Data Analysis Technologies Natural Language Processing: These technologies allow for the analysis of unstructured data, such as
customer feedback and social media posts
...Databricks A cloud-based
platform that provides a collaborative environment for big data analytics
...
Implementation Customer Insights: Implementation allows businesses to gain insights into customer behavior and preferences, facilitating targeted marketing strategies
...Monitor and Adjust: Continuously monitor the implementation and be prepared to make adjustments based on
feedback and performance metrics
...Qlik A data analytics
platform that allows users to visualize and analyze data for better decision-making
...
Evaluating User Engagement Metrics behavior, preferences, and overall satisfaction, which can inform strategic decisions in marketing, product development, and
customer service
...User Retention The percentage of users who return to the
platform over a specified period
...User Surveys: Conduct surveys to gather qualitative
feedback on user experience and satisfaction
...
Analyzing Historical Trends This can include sales records,
customer feedback, market research, and financial statements
...Case Study 3: E-commerce An e-commerce
platform used cluster analysis to segment its customer base
...
Interactive Dashboards for Data Engagement Case Studies of Interactive Dashboards Overview of Interactive Dashboards Interactive dashboards serve as a centralized
platform for visualizing and analyzing data from multiple sources
...Test with Users: Gather
feedback from end-users to improve functionality and design
...Financial Institution: A bank implemented dashboards to visualize
customer data, resulting in better-targeted services and increased customer satisfaction
...
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