Customer Indicators
Data Analysis for Competitive Strategy
Tools
Comprehensive Overview of Operational Data
Creating Actionable Insights
Streamline Digital Transformation
Strategy
Research
Measuring Campaign Success with Analytics 
This involves tracking various metrics, understanding
customer behavior, and making informed decisions based on the data collected
...Key Metrics for Campaign Success Several key performance
indicators (KPIs) are commonly used to measure the success of marketing campaigns
...
Data Analysis for Competitive Strategy 
Overview In today's digital age, organizations have access to vast amounts of data from various sources, including
customer interactions, market trends, and operational metrics
...Performance Measurement: Organizations can track key performance
indicators (KPIs) to evaluate the effectiveness of their strategies and make necessary adjustments
...
Tools 
SAS Predictive Advanced analytics, machine learning, data mining Risk assessment,
customer segmentation Alteryx Prescriptive Data blending, predictive analytics, spatial analytics Market
...Dashboards: Visual representations of key performance
indicators (KPIs)
...
Comprehensive Overview of Operational Data 
Master Data: Core data that is essential to operations, including
customer information, product details, and supplier data
...vital for several reasons: Performance Monitoring: Organizations can track their performance against key performance
indicators (KPIs)
...
Creating Actionable Insights 
from various sources, including: Internal Data - Data generated from within the organization, such as sales records,
customer feedback, and operational metrics
...External Data - Information from outside the organization, including market trends, competitor analysis, and economic
indicators ...
Streamline Digital Transformation 
This process involves the adoption of advanced analytics, automation, and innovative technologies to improve decision-making,
customer experiences, and overall business performance
...Measure Progress: Use key performance
indicators (KPIs) to assess the effectiveness of transformation initiatives
...
Strategy 
Market Analysis An assessment of the market landscape, including competitors and
customer needs
...Performance Metrics: Establishing key performance
indicators (KPIs) to measure success against strategic goals
...
Research 
Customer Insights: Understanding customer behavior leads to improved marketing strategies
...External Data: Data obtained from outside sources, such as market research reports, social media, and economic
indicators ...
Brand Strategy 
Customer Loyalty: Strong branding fosters emotional connections, leading to customer loyalty
...Brand Equity: Evaluated through financial performance
indicators and market share
...
Metrics for Evaluating BI Success 
Key Performance
Indicators (KPIs) KPIs are quantifiable measures that help organizations gauge their performance against strategic objectives
...Customer KPIs: Metrics that focus on customer satisfaction and engagement, such as Net Promoter Score (NPS) and customer retention rates
...
Franchise ohne Eigenkapital 
Der Start per Franchise beginnt mit der Auswahl der Geschäftsidee unter Berücksichtigung des Eigenkapital, d.h. des passenden Franchise-Unternehmen. Eine gute Geschäftsidee läuft immer wie von ganz alleine - ob mit oder ohne eigenes Kapitial. Der Franchise-Markt bietet immer wieder Innnovationen - so auch Franchise ohne Eigenkapital...