Customer Insights Framework
Data Retrieval
Big Data Solutions for Effective Management
Understanding Key Performance Indicators
Big Data Landscape
Security
Establishing Key Performance Indicators
Understanding Statistical Principles for Business
Goals 
Customer Goals: Aimed at improving customer satisfaction, retention, and engagement
...SMART Goals
Framework The SMART criteria are commonly used to set effective goals in business analytics: Criterion Description Specific Goals should be clear and specific, answering the questions: What
...Regular Review: Periodically review and adjust goals based on changing circumstances and data
insights ...
Data Retrieval 
Improved
Customer Insights: By retrieving and analyzing customer data, businesses can gain insights into customer behavior and preferences, leading to better-targeted marketing strategies
...Apache Hadoop A
framework for processing large datasets across clusters of computers
...
Big Data Solutions for Effective Management 
The effective management of this data is crucial for businesses seeking to gain
insights, make informed decisions, and maintain a competitive edge
...Importance of Big Data in Business Management Businesses leverage big data to enhance their operational efficiency, improve
customer experiences, and drive innovation
...Description Key Features Apache Hadoop A
framework for distributed storage and processing of large datasets
...
Understanding Key Performance Indicators 
Examples include sales revenue, number of new
customers, and profit margins
...of Key Performance Indicators KPIs are crucial for several reasons: Performance Measurement: KPIs provide a clear
framework for measuring performance against strategic goals
...Decision Making: They offer valuable
insights that inform business decisions and strategic planning
...
Big Data Landscape 
Value: The actionable
insights that can be derived from analyzing data
...Data Processing Data processing
frameworks and tools include: Apache Hadoop Apache Spark Apache Kafka Apache Flink 4
...Retail:
Customer behavior analysis and inventory management
...
Security 
Importance of Security in Business Analytics As businesses increasingly leverage data analytics to drive
insights and strategies, security becomes a critical component of the data governance
framework ...security include: Protection of Sensitive Information: Organizations handle vast amounts of sensitive data, including
customer information, financial records, and proprietary business intelligence
...
Establishing Key Performance Indicators 
KPIs KPIs serve several essential functions in a business context: Performance Measurement: KPIs provide a clear
framework for measuring performance against strategic goals
...Decision Making: They inform management decisions by providing data-driven
insights ...Finance
Customer Satisfaction Score (CSAT) A measure of customer satisfaction with a product or service
...
Understanding Statistical Principles for Business 
By leveraging data analysis, businesses can gain
insights into market trends,
customer behavior, and operational efficiency
...Importance of Statistics in Business Statistics provide a
framework for making informed decisions based on data
...
Data Alignment 
overcome the challenges of data alignment, organizations can implement several strategies: Develop a Data Governance
Framework: Establish clear policies for data management, quality assurance, and access control
...Customer Insights: Aligning customer data from various sources provides a comprehensive view of customer behavior
...
Data Strategy 
Data Analytics: Implementing analytical tools and techniques to extract
insights from data, including descriptive, predictive, and prescriptive analytics
...Competitive Advantage Organizations that leverage data effectively can identify market trends and
customer preferences ahead of competitors
...Regulatory Compliance A comprehensive data governance
framework ensures compliance with data protection regulations
...
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