Customer Relationship Management Systems
Analyze Competitive Landscape
Sales Trends Evaluation
Engagement
Identifying Market Opportunities through Analytics
Operational Analytics
Structures
Improving Business Efficiency
Operational Overview 
descriptive analytics and include: Data Collection: Gathering relevant data from various sources including sales reports,
customer feedback, and operational metrics
...The benefits include: Enhanced Decision-Making: Provides
management with data-driven insights to make informed decisions
...Customer
Relationship Management (CRM)
Systems Systems that manage a company's interactions with current and potential customers
...
Analyze Competitive Landscape Risk
Management: Aids in anticipating competitive actions and market changes
...Customer Analysis: Understanding customer preferences and behaviors in relation to competitors
...Data analysis tools, CRM
systems Steps in Conducting Competitive Landscape Analysis Conducting a competitive landscape analysis typically involves the following steps: Define Objectives: Clearly outline the goals of the analysis
...CRM Systems: Customer
Relationship Management systems can provide insights into customer interactions and competitor activities
...
Sales Trends Evaluation Regression Analysis Regression analysis is used to understand the
relationship between sales and various independent variables, such as price, advertising spend, and economic indicators
...Cohort Analysis Cohort analysis involves grouping
customers based on shared characteristics or behaviors and analyzing their sales performance over time
...Customer Relationship
Management (CRM)
Systems: CRMs provide insights into customer interactions and sales performance
...
Engagement In the context of business analytics, engagement refers to the level of interaction and involvement that
customers or employees have with a company, brand, product, or service
...Tools for Engagement Analysis Organizations employ various tools to analyze engagement data effectively: Customer
Relationship Management (CRM)
Systems: Help track customer interactions and engagement over time
...
Identifying Market Opportunities through Analytics Sales performance analysis,
customer segmentation
...Customer
Relationship Management (CRM)
Systems: CRM systems like Salesforce provide valuable customer data for analysis
...
Operational Analytics Overview Operational analytics leverages various data sources, including transaction data,
customer interactions, and supply chain metrics, to provide insights that help organizations streamline processes, reduce costs, and enhance customer satisfaction
...Data Collection: Gathering data from various operational
systems, such as enterprise resource planning (ERP), customer
relationship management (CRM), and supply chain management (SCM)
...
Structures Hierarchical Structures Definition: A tree-like structure where data is organized in a parent-child
relationship ...Examples: Organizational charts, file
systems ...Application Description Example
Customer Relationship
Management (CRM) Utilizes structured data to track customer interactions and sales
...
Improving Business Efficiency It encompasses various aspects, including: Resource
management Time management Cost reduction Quality control Employee productivity Key Strategies for Improving Business Efficiency Organizations can adopt several strategies to enhance their efficiency
...Common areas for automation include: Data entry Invoicing and billing
Customer relationship management (CRM) Inventory management 2
...training and knowledge in new technologies Data privacy and security concerns High initial costs for implementing new
systems Conclusion Improving business efficiency is an ongoing process that requires commitment and adaptability
...
Value Chain popularized by Michael Porter in his 1985 book "Competitive Advantage," where he described how businesses can create value for
customers while maintaining competitive advantage
...Human Resource
Management: Activities related to recruiting, hiring, training, and developing personnel
...Firm Infrastructure: The company's
systems of governance, planning, finance, and quality control that support the entire value chain
...Topics Value Chain Analysis Competitive Advantage Operations Management Supply Chain Management Customer
Relationship Management Autor: MaxAnderson
...
Data Mining in Retail Analysis This practice is essential for retailers to understand
customer behavior, optimize inventory, enhance marketing strategies, and ultimately drive sales
...Mining Data mining involves various techniques and methods, including statistical analysis, machine learning, and database
systems, to analyze data and extract meaningful information
...Association Rule Learning: Discovering interesting
relationships between variables in large databases
...Enhanced Inventory
Management: Predicting demand allows retailers to optimize stock levels and reduce holding costs
...
Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Gründung eines Unternehmens. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte gut überlegt sein ...
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