Customer Satisfaction Framework
Business Strategy Optimization
Building a Big Data Strategy
Understanding Statistical Principles for Business
Key Performance Indicators in BI
Parameters
Strategic Goals
Execution
Business Strategy Optimization 
PEST Analysis A
framework used to analyze the external environment by examining Political, Economic, Social, and Technological factors
...Higher
Customer Satisfaction: Tailoring offerings to meet customer needs can improve customer loyalty and satisfaction
...
Building a Big Data Strategy 
Improve
customer experiences by personalizing services
...This could include improving customer
satisfaction, increasing operational efficiency, or driving innovation
...Transactional data Social media data Sensor data Publicly available datasets Step 4: Develop a Data Governance
Framework Establish guidelines for data management, including data quality, security, and compliance
...
Understanding Statistical Principles for Business 
By leveraging data analysis, businesses can gain insights into market trends,
customer behavior, and operational efficiency
...Importance of Statistics in Business Statistics provide a
framework for making informed decisions based on data
...Human Resources: Evaluating employee performance and
satisfaction through survey data analysis
...
Key Performance Indicators in BI 
KPIs play a crucial role in Business Intelligence for several reasons: Performance Measurement: KPIs provide a clear
framework for measuring performance against set targets
...Qualitative KPIs Non-numerical metrics that assess subjective factors, such as
customer satisfaction levels
...
Parameters 
Parameters are defined as numerical or categorical values that serve as inputs or constraints within a model or analysis
framework ...Marketing Analytics Parameters like
customer acquisition cost, conversion rates, and return on investment (ROI) are vital for assessing the effectiveness of marketing campaigns and strategies
...Customer Relationship Management (CRM) Parameters such as customer
satisfaction scores, net promoter scores (NPS), and engagement metrics are essential for understanding customer behavior and enhancing relationships
...
Strategic Goals 
Measurability: Provides a
framework for assessing progress and performance
...Customer Goals: Focused on enhancing customer
satisfaction, loyalty, and market share
...
Execution 
Effective execution can lead to improved performance, enhanced
customer satisfaction, and increased profitability
...Balanced Scorecard The Balanced Scorecard provides a
framework for aligning business activities to the vision and strategy of the organization
...
Criteria 
These criteria may include key performance indicators (KPIs), efficiency metrics, quality standards, and
customer satisfaction levels
...Importance of Criteria in Business Analytics Criteria are fundamental to the practice of business analytics as they provide a
framework for analyzing data, making decisions, and measuring performance
...
Improve Data Quality 
Customer Satisfaction: Accurate data leads to better customer insights, improving customer service and satisfaction
...Establish Data Governance Data governance involves creating a
framework for data management that includes policies, standards, and procedures
...
Measuring Success of Marketing Campaigns 
Customer Acquisition Cost (CAC): This metric calculates the total cost of acquiring a new customer through the campaign
...Customer Feedback: Collecting and analyzing customer feedback can provide insights into customer
satisfaction and the perceived effectiveness of a campaign
...These methods can be integrated into a comprehensive analytics
framework ...
Geschäftsiee und Selbstläufer 
Der Weg in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. vor Gründung des Unternehmens. Ein gute Geschäftsidee mit neuen und weiteren positiven Eigenschaften wird zur
"Geschäftidee u. Selbstläufer" ...