Customer Service
Intelligence
Effective Stakeholder Communication
Data Mining Techniques for Web Analytics
Strategies
Analyzing Internal Communications with Text Analytics
Graphical Representation
The Evolution of Data Analysis Techniques
The Value of Business Intelligence Tools 
Increased Revenue: Understanding
customer behavior and market dynamics can lead to more effective sales strategies and increased revenue
...Self-
Service BI: Empowering users to create their own reports and dashboards without relying on IT
...
Using Decision Trees in Business Analytics 
common use cases: Application Description
Customer Segmentation Classifying customers into distinct groups based on purchasing behavior and demographics
...Churn Prediction Identifying customers likely to leave a
service or product based on historical data
...
Intelligence 
Competitive Advantage Organizations can leverage intelligence to understand market trends and
customer preferences, staying ahead of competitors
...Self-
Service BI: Empowering non-technical users to create their own reports and dashboards without IT intervention
...
Effective Stakeholder Communication 
profitability Employees Job security, career development, workplace environment
Customers Product quality, customer
service, value for money Suppliers Fair pricing, timely payments, long-term relationships
...
Data Mining Techniques for Web Analytics 
For example, businesses can classify users into categories such as 'new visitors', 'returning
customers', or 'high-value clients'
...Tool Description Primary Use Case Google Analytics A web analytics
service that tracks and reports website traffic
...
Strategies 
Identifying
customer purchase patterns
...Self-
Service Analytics: Empowering non-technical users to perform their own analysis through user-friendly tools
...
Analyzing Internal Communications with Text Analytics 
Chatbot Interactions: Analyzing conversations with chatbots to improve
customer service and employee support
...
Graphical Representation 
Customer activity on a website, highlighting popular areas
...Power BI: A business analytics
service by Microsoft that provides interactive visualizations and business intelligence capabilities
...
The Evolution of Data Analysis Techniques 
Customer segmentation, risk assessment Data Mining The process of discovering patterns in large data sets using methods at the intersection of machine learning, statistics, and database systems
...Self-
service Analytics: Tools that allow non-technical users to analyze data without IT support
...
Business Visualization 
Customer activity on websites, sales performance by region Dashboards Consolidated visual displays of key performance indicators (KPIs)
...Microsoft Power BI: A business analytics
service providing interactive visualizations and business intelligence capabilities
...
Geschäftsiee und Selbstläufer 
Der Weg in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. vor Gründung des Unternehmens. Ein gute Geschäftsidee mit neuen und weiteren positiven Eigenschaften wird zur
"Geschäftidee u. Selbstläufer" ...