Customer Service
Predictive Analytics for Business Strategies
Data Mining for Sales Strategies
Real-Time Predictive Analytics Applications
Competitive Analysis
Navigating Market Challenges with Data
Insights from Operational Analysis
Marketing
Visualizing Key Business Metrics 
Customer Acquisition Cost (CAC) The total cost of acquiring a new customer
...Churn Rate The percentage of customers who stop using a product or
service during a given time frame
...
Predictive Analytics for Business Strategies In the context of business, predictive analytics helps organizations make informed decisions by forecasting trends,
customer behaviors, and market dynamics
...Customer
Service Predicting customer needs and improving service delivery through proactive support
...
Data Mining for Sales Strategies applications include: Application Description
Customer Segmentation Grouping customers based on purchasing behavior and demographics to tailor marketing strategies
...Churn Prediction Identifying customers who are likely to stop using a
service or product, allowing for targeted retention strategies
...
Real-Time Predictive Analytics Applications analyzing data as it is generated, businesses can make informed decisions quickly, enhancing operational efficiency and improving
customer satisfaction
...Telecommunications Telecommunications companies use real-time predictive analytics to enhance customer retention and
service quality
...
Competitive Analysis organizations can identify opportunities for growth, assess market trends, and refine their products and
services to better meet
customer needs
...
Navigating Market Challenges with Data including: Data Source Description
Customer Surveys Gathering feedback directly from customers to understand their needs and preferences
...Optimize Customer
Service: Analyzing customer interactions to identify areas for improvement in service delivery
...
Insights from Operational Analysis Analysis Data Collection: Gathering quantitative and qualitative data from various sources, including internal systems,
customer feedback, and market research
...Case Study 3:
Service Industry Process Optimization A service provider conducted operational analysis to improve service delivery times
...
Marketing Marketing is the process of promoting, selling, and distributing a product or
service ...It encompasses various strategies and tactics aimed at reaching potential
customers and influencing their purchasing decisions
...
Comprehensive Overview of Operational Data function within an organization: Transactional Data: Data generated from transactions such as sales, purchases, and
service requests
...Master Data: Core data that is essential to operations, including
customer information, product details, and supplier data
...
Market Analysis It encompasses various methodologies and tools used to understand market trends,
customer preferences, competitive landscape, and potential opportunities for growth
...Unique selling proposition Limited resources Strong brand recognition Poor customer
service Opportunities Threats Emerging markets Intense competition Technological advancements
...
Nebenberuflich (nebenbei) selbstständig m. guten Ideen 
Der Trend bei der Selbständigkeit ist auf gute Ideen zu setzen und dabei vieleich auch noch nebenberuflich zu starten - am besten mit einem guten Konzept ...
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