Data-driven Marketing
Leveraging Customer Feedback through Text Analysis
Textual Classification
Revisions
Innovation Processes
Demand Management
Analyzing Trends with Predictive Tools
Statistical Analysis for Enhancing Decision-Making
Leveraging Customer Feedback through Text Analysis 
Informed
Marketing Strategies Insights from feedback can refine target audience and messaging
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Textual Classification 
Marketing Segmenting customers based on feedback and preferences
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Revisions 
Outcome Company A Declining sales Revised
marketing strategy based on customer feedback Increased sales by 30% within six months Company B Inefficient operations
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Innovation Processes 
Commercialization The final product is launched into the market, accompanied by
marketing strategies and distribution plans
...Analytics in Innovation Processes Business analytics plays a crucial role in supporting innovation processes by providing
data-driven insights that inform decision-making
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Demand Management 
Demand Shaping Involves influencing customer demand through pricing, promotions, and
marketing strategies
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Analyzing Trends with Predictive Tools 
common applications include: Customer Segmentation: Analyzing customer data to identify distinct groups for targeted
marketing ...
Statistical Analysis for Enhancing Decision-Making 
Marketing Statistical techniques help businesses understand customer behavior and preferences
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Evaluating Sales Strategies 
Customer Acquisition Cost (CAC) The total cost of acquiring a new customer, including
marketing and sales expenses
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Forecasting Sales with Machine Learning Models 
Classifying sales data into categories for targeted
marketing ...
Performance Indicators 
Make Informed Decisions: By analyzing performance data, organizations can make
data-driven decisions to improve efficiency and effectiveness
...Marketing Customer Acquisition Cost (CAC) Calculates the total cost of acquiring a new customer
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Start mit Franchise ohne Eigenkapital 
Der Weg zum Franchise beginnt mit der Auswahl der Geschäftsidee, d.h. des passenden Franchise-Unternehmen. Ein gute Geschäftsidee läuft immer wie von selbst - ob mit oder ohne Kapitial. Der Franchise-Markt bietet heute immer neues so auch Franchise ohne Eigenkapital...