Data Reports
Engaging Visuals that Drive Strategy
Data Visualization in Text Analytics
Business Analytics Fundamentals
Evaluating Market Opportunities
Support Financial Planning
Key Considerations for Effective Visualization
Extracting Customer Insights
Marketing Analytics 
This discipline incorporates various tools and techniques to analyze
data from marketing campaigns and determine their success in reaching target audiences
...Some of the most popular tools include: Google Analytics - A web analytics service that tracks and
reports website traffic
...
Summary Business analytics is a
data-driven approach that utilizes statistical methods, algorithms, and data analysis techniques to improve business decision-making
...Sales
reports, customer insights Diagnostic Analysis Explains why certain events occurred by identifying correlations and patterns
...
Engaging Visuals that Drive Strategy In the realm of business and business analytics, the importance of
data visualization cannot be overstated
...Google Data Studio A free tool that turns data into customizable informative
reports and dashboards
...
Data Visualization in Text Analytics Data visualization in text analytics is the graphical representation of textual data to uncover patterns, trends, and insights that may not be immediately apparent through traditional data analysis methods
...Google Data Studio - A free tool that turns data into customizable informative
reports and dashboards
...
Business Analytics Fundamentals Business Analytics (BA) is the practice of iterative, methodical exploration of an organization's
data, with an emphasis on statistical analysis
...It often involves the use of dashboards and
reports ...
Evaluating Market Opportunities Opportunity Evaluation Evaluating market opportunities involves several key components: Market Research: Gathering
data about potential markets, including customer demographics, preferences, and purchasing behavior
...Market Analysis
Reports Utilizing existing reports from market research firms
...
Support Financial Planning This area of business analytics focuses on prescriptive analytics, which provides actionable recommendations based on
data analysis
...Reporting Creating
reports that summarize financial insights for stakeholders
...
Key Considerations for Effective Visualization Effective
data visualization is a crucial aspect of business analytics that helps stakeholders make informed decisions
...Google Data Studio: A free tool for creating customizable
reports and dashboards
...
Extracting Customer Insights Extracting customer insights refers to the process of analyzing customer
data to gain valuable information about customer behavior, preferences, and trends
...Use Case Google Analytics A web analytics service that tracks and
reports website traffic
...
Data-Driven Insights Data-driven insights refer to the conclusions or understandings drawn from the analysis of data, which can be utilized to inform business decisions and strategies
...Sales
reports showing quarterly performance
...
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