Demographics
Improving Customer Retention through Analytics
Key Insights from Sales Data Analysis
Campaign Insights
Data Mining Techniques for Web Analytics
Usage
Using Descriptive Analytics for Business Planning
Contextual Analysis
Identify Customer Preferences through Data 
Sales reports, customer
demographics analysis
...
Improving Customer Retention through Analytics 
Common segmentation criteria include:
Demographics (age, gender, location) Behavioral data (purchase history, engagement levels) Psychographics (interests, values) 3
...
Key Insights from Sales Data Analysis 
Customer Segmentation: Categorizing customers based on
demographics, purchasing behavior, and preferences
...
Campaign Insights 
Social Media Analytics: Platforms like Facebook and Twitter offer insights into engagement and audience
demographics ...
Data Mining Techniques for Web Analytics 
In web analytics, classification can be used to segment users based on their behavior or
demographics ...
Usage 
1 Marketing Data analysis enables businesses to: Segment customers based on behavior and
demographics ...
Using Descriptive Analytics for Business Planning 
including: Business Function Application Marketing Analyzing customer
demographics and purchasing behavior to tailor marketing strategies
...
Contextual Analysis 
This includes: Identifying target
demographics and their preferences
...
Supporting Sales Strategies Using Data 
Data Type Description Customer Data Information about customers, including
demographics, purchase history, and preferences
...
Enhance Brand Loyalty 
Customer segmentation Predictive modeling Trend analysis Customer Segmentation Segmenting customers based on
demographics, purchasing behavior, and preferences allows businesses to tailor marketing efforts effectively
...
Notwendiges Eigenkapital für die
Geschäftsiee als Selbstläufer 
Der Start in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. weit vor der Gründung des Unternehmens. Ein gute Geschäftsidee mit neuartigen Ideen und weiteren positiven Eigenschaften wird zur
"Selbstläufer Geschäftsidee". Hier braucht es dann nicht mehr besonders viel, bis sich ein grosser Erfolg einstellt ...