Descriptive Metrics
Performance Insights
Improving Strategy Execution with Analytics
Measurement
Analyzing User Engagement for Business Growth
Financial Overview
Identify Key Performance Indicators Effectively
Historical Data Review
Outcomes 
Descriptive Analysis Descriptive analysis focuses on summarizing historical data to understand what has happened
...Statistical Measures: Employing
metrics such as mean, median, and standard deviation
...
Performance Insights Performance Insights fall under the broader category of Business Analytics, specifically within the realm of
Descriptive Analytics
...The process of gathering relevant data from various sources, including sales, customer feedback, and operational
metrics ...
Improving Strategy Execution with Analytics Performance Measurement: Implementing
metrics to track progress and performance against objectives
...Analytics can be categorized into three main types:
descriptive, predictive, and prescriptive analytics
...
Measurement Type of Measurement Description Example
Descriptive Measurement Summarizes past data to provide insights into what has happened
...Benchmarking: Comparing performance
metrics to industry standards or competitors
...
Analyzing User Engagement for Business Growth It is often measured through various
metrics that reflect how users interact with a business's offerings
...
Financial Overview The financial overview is a comprehensive assessment of an organization's financial health, encompassing various
metrics and analyses that provide insights into its performance
...In the realm of business, financial overviews utilize business analytics, particularly
descriptive analytics, to interpret historical financial data and identify trends
...
Identify Key Performance Indicators Effectively Qualitative KPIs: These are
descriptive and based on subjective judgment (e
...Their insights can provide valuable perspectives on what
metrics are most important
...
Historical Data Review Historical Data Review is a crucial aspect of business analytics, particularly in the realm of
descriptive analytics
...Internal Data - Data generated from within the organization, such as sales records, customer interactions, and operational
metrics ...
Data Summary Reporting Data Summary Reporting is a crucial aspect of business analytics, particularly within the realm of
descriptive analytics
...Data Aggregation: Combines data from multiple sources to provide a holistic view of performance
metrics ...
Generating Reports for Business Improvement By leveraging data through
descriptive analytics, organizations can derive insights that lead to significant improvements in performance, efficiency, and overall business outcomes
...support business improvement initiatives: Report Type Description Key
Metrics Performance Reports Assess organizational performance against established goals
...
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