Descriptive Models
Customer Insights
Data Analysis for Business Improvement Initiatives
Finding Value in Data Analysis
Data Analysis for Business Resilience
Data Analysis Reporting
Data-Driven Performance Improvement
Reports
Creating Value with Big Data Analytics 
Big data analytics encompasses several methodologies and techniques that can be categorized into three main types:
Descriptive Analytics: This involves summarizing historical data to understand what has happened in the past
...It employs statistical
models and machine learning algorithms to forecast trends and behaviors
...
Customer Insights Techniques for Analyzing Customer Insights Various techniques can be employed to analyze customer insights, including:
Descriptive Analytics: This technique summarizes past data to understand what has happened in the business
...Predictive Analytics: Using statistical
models to forecast future customer behavior based on historical data
...
Data Analysis for Business Improvement Initiatives In the realm of business, data analysis can be categorized into several types:
Descriptive Analysis: Summarizes historical data to identify patterns and trends
...Predictive Analysis: Uses statistical
models and machine learning techniques to forecast future outcomes
...
Finding Value in Data Analysis Data analysis can be categorized into several types:
Descriptive Analysis: Focuses on summarizing historical data to identify trends and patterns
...Predictive Analysis: Uses statistical
models and machine learning techniques to forecast future outcomes
...
Data Analysis for Business Resilience Technique Description Use Case
Descriptive Analysis Summarizes historical data to identify trends and patterns
...Predictive Analysis Uses statistical
models and machine learning to predict future outcomes
...
Data Analysis Reporting purposes: Type of Reporting Description
Descriptive Reporting Summarizes historical data to provide insights into past performance
...Predictive Reporting Uses statistical
models to forecast future trends based on historical data
...
Data-Driven Performance Improvement Some of the most common approaches include:
Descriptive Analytics: Analyzing historical data to understand past performance and identify trends
...Predictive Analytics: Utilizing statistical
models and machine learning algorithms to forecast future performance based on historical data
...
Reports Below are some common types of reports used in business analytics:
Descriptive Reports: These reports summarize past performance and provide an overview of what has happened over a specific period
...Predictive Reports: Utilizing statistical
models and machine learning techniques, these reports forecast future trends and behaviors
...
Improve Operational Efficiency various types of analytics: Type of Analytics Description Benefits
Descriptive Analytics Analyzes historical data to understand what has happened in the past
...Predictive Analytics Uses statistical
models to forecast future outcomes based on historical data
...
Leveraging Data for Insights Types of Data Analytics Data analytics can be categorized into four main types:
Descriptive Analytics: This type focuses on summarizing historical data to understand what has happened in the past
...It answers questions like "Why did we experience a drop in sales?" Predictive Analytics: This type utilizes statistical
models and machine learning techniques to forecast future outcomes based on historical data
...
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