Descriptive Models
Insights Overview
Approaches
Creating Strategic Insights
Review
Drive Strategic Business Outcomes
Supporting Executive Decisions with Data
Evaluating Customer Behavior Patterns
Metrics 
Below are some common types of metrics used in business:
Descriptive Metrics: These metrics provide insight into past performance and trends
...Model Development: Metrics are used to develop predictive
models that can forecast future trends
...
Insights Overview 
This process is a crucial part of business analytics, particularly within the realm of
descriptive analytics
...Predictive Insights Utilize statistical
models and machine learning techniques to forecast future outcomes based on historical data
...
Approaches 
Descriptive Analytics Descriptive analytics focuses on summarizing historical data to understand what has happened in the past
...Key Techniques Optimization
Models: Mathematical models that find the best solution from a set of feasible solutions
...
Creating Strategic Insights 
Qualitative Data
Descriptive data that provides context and understanding of behaviors and motivations
...It often involves: Optimization
models Simulation techniques Decision analysis 4
...
Review 
Unlike
descriptive analytics, which explains what has happened, and predictive analytics, which forecasts what might happen, prescriptive analytics focuses on providing recommendations for future actions
...Modeling: Developing mathematical
models that simulate different scenarios and outcomes
...
Drive Strategic Business Outcomes 
Business analytics can be categorized into three main types:
Descriptive Analytics: This type focuses on summarizing historical data to understand what has happened in the past
...Predictive Analytics: This type uses statistical
models and machine learning techniques to forecast future outcomes based on historical data
...
Supporting Executive Decisions with Data 
Descriptive Analytics Descriptive analytics focuses on summarizing historical data to understand what has happened in the past
...Predictive Analytics Predictive analytics uses statistical
models and machine learning techniques to forecast future outcomes based on historical data
...
Evaluating Customer Behavior Patterns 
Descriptive Analytics Descriptive analytics involves summarizing historical data to identify trends and patterns
...This can involve: Optimization techniques Simulation
models Challenges in Evaluating Customer Behavior Patterns While evaluating customer behavior patterns is beneficial, several challenges can arise: Data Privacy: Ensuring customer data is collected and analyzed ethically
...
Evaluating Social Media Analytics Data 
Descriptive Analytics Descriptive analytics involves summarizing historical data to identify trends and patterns
...This method answers the question, “What should we do?” Techniques include: Optimization algorithms Simulation
models Decision analysis Tools for Social Media Analytics There are numerous tools available for evaluating social media analytics data
...
Automated Decision Making Using Analytics 
This process leverages large datasets and analytical
models to derive insights that inform decision-making in various business contexts
...Type of Analytics Description Example Use Cases
Descriptive Analytics Analyzes historical data to understand past performance
...
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