Descriptive Models
Defining Success Through Data Analysis
Marketing Analytics
Improve Project Outcomes with Data Analytics
Building Data Insights
Identifying Emerging Trends
Improve Customer Insights through Analytics
Tailoring Services Using Data Analytics
Data Analysis Best Practices 
Technique Description Use Cases
Descriptive Analysis Summarizes historical data to identify trends
...Predictive Analysis Uses statistical
models to forecast future outcomes
...
Defining Success Through Data Analysis Methodology Description Applications
Descriptive Analysis Summarizes historical data to identify patterns and trends
...Predictive Analysis Uses statistical
models and machine learning techniques to predict future outcomes
...
Marketing Analytics Types of Marketing Analytics Marketing analytics can be categorized into three main types:
Descriptive Analytics: Focuses on understanding past performance by analyzing historical data
...It answers the question, "What happened?" Predictive Analytics: Utilizes statistical
models and machine learning techniques to forecast future outcomes based on historical data
...
Improve Project Outcomes with Data Analytics The primary types of data analytics include:
Descriptive Analytics: Focuses on summarizing historical data to understand what has happened
...Predictive Analytics: Uses statistical
models and machine learning techniques to forecast future outcomes based on historical data
...
Building Data Insights Methods of Data Analysis There are several methods used in data analysis to derive insights:
Descriptive Analysis: This method focuses on summarizing historical data to identify trends and patterns
...Predictive Analysis: This approach uses statistical
models and machine learning algorithms to forecast future outcomes based on historical data
...
Identifying Emerging Trends Techniques include:
Descriptive Analytics: Summarizing historical data to understand past trends
...Predictive Analytics: Using statistical
models to forecast future trends based on historical data
...
Improve Customer Insights through Analytics to improve customer insights: Type of Analytics Description Purpose
Descriptive Analytics Analyzes historical data to understand what has happened in the past
...Predictive Analytics Uses statistical
models and machine learning techniques to forecast future customer behavior
...
Tailoring Services Using Data Analytics Types of Data Analytics Data analytics can be categorized into three main types:
Descriptive Analytics: This type analyzes historical data to identify trends and patterns
...Predictive Analytics: Predictive analytics uses statistical
models and machine learning techniques to forecast future outcomes
...
Insights Framework This phase employs various analytical techniques, including:
Descriptive Analytics: Summarizing historical data to understand trends and patterns
...Predictive Analytics: Using statistical
models to forecast future outcomes based on historical data
...
Supporting Strategic Alignment with Analytics The following are key types of analytics that contribute to strategic alignment:
Descriptive Analytics: Analyzes historical data to understand past performance
...Predictive Analytics: Uses statistical
models to forecast future outcomes based on historical data
...
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