Descriptive Models
Research
Methodology
Data Analysis and Business Transformation
Statistical Analysis in Performance Evaluation
Data Analysis
Data Perspectives
Behavioral Analytics
The Role of Data Analytics in Business 
Types of Data Analytics Data analytics can be categorized into four main types:
Descriptive Analytics: This type focuses on summarizing historical data to provide insights into what has happened in the past
...Predictive Analytics: Predictive analytics uses statistical
models and machine learning techniques to forecast future events based on historical data
...
Research 
These include:
Descriptive Research: This type focuses on providing a detailed account of a situation or phenomenon
...Innovation: Research fosters innovation by uncovering new business
models and opportunities through data analysis
...
Methodology 
Methodology Description Applications
Descriptive Analytics Focuses on summarizing historical data to identify trends and patterns
...Predictive Analytics Uses statistical
models and machine learning techniques to forecast future outcomes based on historical data
...
Data Analysis and Business Transformation 
used in data analysis to drive business transformation: Methodology Description
Descriptive Analysis Summarizes historical data to understand what has happened in the past
...Predictive Analysis Uses statistical
models and machine learning techniques to predict future outcomes based on historical data
...
Statistical Analysis in Performance Evaluation 
Techniques in Performance Evaluation Several statistical techniques are commonly used in performance evaluation:
Descriptive Statistics: Summarizes data sets to provide insights into the central tendency, dispersion, and shape of the data distribution
...Overfitting: There is a risk of overfitting
models to historical data, which may not predict future performance accurately
...
Data Analysis 
Type of Analysis Description Applications
Descriptive Analysis Summarizes historical data to identify trends and patterns
...Data Modeling: Applying statistical
models and algorithms to analyze the data
...
Data Perspectives 
Data Perspective Description Use Cases
Descriptive Summarizes historical data to identify trends and patterns
...Overfitting: Creating overly complex
models that do not generalize well to new data
...
Behavioral Analytics 
Types of Behavioral Analytics Type Description
Descriptive Analytics Analyzes historical data to understand what happened in the past
...Predictive Analytics Uses statistical
models and machine learning techniques to forecast future outcomes based on historical data
...
Analytics Insights 
The primary types include:
Descriptive Analytics: Focuses on understanding historical data and trends
...Predictive Analytics: Utilizes statistical
models and machine learning techniques to forecast future outcomes
...
Key Insights from Data 
Here are some key aspects of data insights:
Descriptive Insights: These insights summarize historical data to identify patterns and trends
...Predictive Insights: These insights forecast future trends based on historical data using statistical
models ...
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