Descriptive Reports
Financial Insights Generation
Data Analysis for Marketing Campaign Success
Creating Value with Data
Analyzing Product Trends
Data Analysis Reporting
Data Analysis for Public Health
Identify Customer Preferences through Data
Analyze Performance Metrics 
Financial Insights Generation This process is a critical component of Business Analytics, specifically falling under the category of
Descriptive Analytics
...Reporting: Communicating the findings to stakeholders through
reports and presentations
...
Data Analysis for Marketing Campaign Success Methodologies for Data Analysis There are several methodologies that marketers can employ to analyze data effectively:
Descriptive Analytics: Summarizes past data to understand trends and patterns
...Description Use Case Google Analytics A web analytics service that tracks and
reports website traffic
...
Creating Value with Data Data Analysis Techniques Data analysis can be performed using various techniques, including:
Descriptive Analytics: Summarizing historical data to identify trends
...Google Data Studio A free tool that turns data into customizable informative
reports and dashboards
...
Analyzing Product Trends Consumer surveys, industry
reports Social Media Analytics Data from social media interactions and engagements
...Methods of Analyzing Product Trends Several methods can be employed to analyze product trends:
Descriptive Analytics: Focuses on summarizing historical data to identify trends
...
Data Analysis Reporting The
reports generated can be used to communicate insights to stakeholders, track performance metrics, and inform strategic planning
...purposes: Type of Reporting Description
Descriptive Reporting Summarizes historical data to provide insights into past performance
...
Data Analysis for Public Health Public Health
Reports Reports published by health departments or organizations that summarize health data and trends
...Some of the key methods include:
Descriptive Statistics: Summarizing and describing the main features of a dataset
...
Identify Customer Preferences through Data Some common techniques include: Technique Description Applications
Descriptive Analytics Summarizes historical data to identify patterns and trends
...Sales
reports, customer demographics analysis
...
Business Intelligence Reporting and Querying Tools: Applications that allow users to generate
reports and perform ad-hoc queries on data
...Business Intelligence Type Description
Descriptive Analytics Analyzes historical data to understand what has happened in the past
...
Data Analysis for Customer Retention Descriptive Analytics Descriptive analytics involves summarizing historical data to identify patterns and trends
...Google Analytics A web analytics service that tracks and
reports website traffic
...
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