Descriptive Reports
Business Analytics Fundamentals
Statistical Applications
Using Data Analysis to Enhance Productivity
Analytics Overview
Summary
Queries
Customer Analytics
Data Analysis in Marketing 
Data Analysis Techniques in Marketing Several techniques are commonly used in data analysis for marketing:
Descriptive Analytics: This technique summarizes historical data to understand what has happened in the past
...Tool Description Google Analytics A web analytics service that tracks and
reports website traffic, providing insights into user behavior
...
Business Analytics Fundamentals Increasing revenue Types of Business Analytics Business analytics can be categorized into three main types:
Descriptive Analytics: This type focuses on summarizing historical data to understand what has happened in the past
...It often involves the use of dashboards and
reports ...
Statistical Applications Statistical Method Description Applications
Descriptive Statistics Summarizes and describes the main features of a dataset
...Sales
reports, customer demographics analysis
...
Using Data Analysis to Enhance Productivity 1 Types of Data Analysis
Descriptive Analysis: Summarizes historical data to understand what has happened in the past
...Google Analytics: A web analytics service that tracks and
reports website traffic
...
Analytics Overview Type of Analytics Description Common Techniques
Descriptive Analytics Analyzes historical data to understand what has happened in the past
...reporting Google Data Studio A free tool that allows users to create customizable
reports and dashboards using data from various sources
...
Summary Type of Analysis Description Use Cases
Descriptive Analysis Summarizes historical data to understand what has happened in the past
...Sales
reports, customer insights Diagnostic Analysis Explains why certain events occurred by identifying correlations and patterns
...
Queries Reporting: Businesses utilize queries to generate
reports that summarize performance metrics and operational data
...Use
Descriptive Naming Conventions: Name your queries descriptively to make them easily identifiable for future use
...
Customer Analytics (K)
Reporting and Visualization Presenting data insights through dashboards and
reports for easy interpretation
...Customer Analytics Customer analytics can be categorized into various types, each serving different business needs:
Descriptive Analytics: Focuses on understanding past customer behavior through historical data analysis
...
Insights Type of Insight Description Application
Descriptive Insights Provide a summary of historical data to understand what has happened
...Market Research: Data gathered through surveys, focus groups, and industry
reports ...
Utilizing Data for Business Growth The primary types of data analytics include:
Descriptive Analytics: Focuses on summarizing historical data to understand what has happened in the past
...Best For Google Analytics A web analytics service that tracks and
reports website traffic
...
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