Diagnostic Metrics
Data Analysis for Competitive Strategy
Identify Performance Gaps
Optimize Marketing Spend
Insights Analysis
Analyzing Operational Data for Insights
Techniques for Effective Predictive Analytics
Business Outcomes
Establishing a Data Analysis Process 
Internal Data Data generated from within the organization, such as sales records, customer databases, and operational
metrics ...Diagnostic Analysis Explores data to understand causes of past outcomes
...
Develop Comprehensive Marketing Strategies 
Performance Measurement: Establishing KPIs and
metrics to assess the effectiveness of marketing strategies
...Diagnostic Analytics: Identifying the reasons behind performance outcomes and understanding what worked or didn’t
...
Data Analysis for Competitive Strategy 
have access to vast amounts of data from various sources, including customer interactions, market trends, and operational
metrics ...Diagnostic Analysis: Investigates the reasons behind past outcomes and performance
...
Identify Performance Gaps 
Collect Data: Gather quantitative and qualitative data relevant to performance
metrics ...Diagnostic Analytics: Investigates why certain performance levels were not met
...
Optimize Marketing Spend 
This includes: Website analytics Social media
metrics Email marketing performance Sales data Customer feedback 2
...Diagnostic Analytics: Determining why certain marketing strategies performed well or poorly
...
Insights Analysis 
Sales reports, performance
metrics ...Diagnostic Analytics Examines data to understand the reasons behind past outcomes
...
Analyzing Operational Data for Insights 
Human Resources: Employee performance
metrics, attendance records, and payroll data
...2
Diagnostic Analysis Diagnostic analysis seeks to understand the reasons behind past outcomes
...
Techniques for Effective Predictive Analytics 
Common evaluation
metrics include: Metric Description Use Case Accuracy The ratio of correctly predicted instances to the total instances
...Imbalanced classification problems ROC-AUC A graphical representation of a model's
diagnostic ability, measuring the area under the receiver operating characteristic curve
...
Business Outcomes 
These outcomes can be assessed through various
metrics and are crucial for understanding the effectiveness of business operations
...Excel, Tableau
Diagnostic Analytics Explores data to understand the reasons behind past outcomes
...
Operational Efficiency 
Performance Measurement Using
metrics and key performance indicators (KPIs) to assess operational performance
...Diagnostic Analytics: Investigating data to determine the causes of performance issues
...
Mit guten Ideen nebenberuflich selbstständig machen
Der Trend bei der Selbständigkeit ist auf gute Ideen zu setzen und dabei vieleich auch noch nebenberuflich zu starten - am besten mit einem guten Konzept ...