Extracts
Operations
Analyzing Customer Reviews with Text Analytics
Analyzing Text Data for Better Decision Making
Enhancing User Engagement with Text
Applications of Data Mining in Marketing
Findings
Applications of AI in Marketing
Data Extraction Techniques 
Common automated techniques include: ETL (Extract, Transform, Load): A process that
extracts data from different sources, transforms it into a suitable format, and loads it into a data warehouse
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Operations Text Mining
Extracts meaningful information from unstructured text data
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Analyzing Customer Reviews with Text Analytics Market research, trend analysis Keyword Extraction
Extracts important keywords or phrases from the text
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Analyzing Text Data for Better Decision Making Information extraction, content analysis Keyword Extraction
Extracts important words or phrases from text
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Enhancing User Engagement with Text Keyword Extraction
Extracts relevant keywords from text to identify key concepts and trends
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Applications of Data Mining in Marketing Text Mining:
Extracts valuable information from unstructured text data
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Findings Dashboard reporting, trend analysis Text Mining
Extracts useful information from unstructured text data
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Applications of AI in Marketing This process involves: Text Mining:
Extracts valuable insights from unstructured data
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Enhancing Fraud Detection with Predictions Data Mining
Extracts useful information from large datasets to uncover hidden patterns
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Leveraging Big Data Text Analytics
Extracts insights from unstructured text data
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