Google Data Analytics
Customer Journey
Sentiment Mining
Engaging Visual Presentations
User Experience Metrics
Financial Analysis
Understanding Machine Learning Basics
Business Performance
Market Trends 
Analyzing Market Trends Businesses utilize various methods to analyze market trends, including:
Data Analytics: Leveraging data analytics tools to interpret large datasets and identify patterns
...Social Media Analytics: Platforms like
Google Analytics and Sprout Social help track consumer sentiment and engagement
...
Understanding Key Metrics 
In the field of business
analytics and statistical analysis, key metrics are essential for evaluating performance, making informed decisions, and driving strategic initiatives
...Informed Decision-Making:
Data-driven insights derived from key metrics enable leaders to make informed decisions
...Web Analytics Tools:
Google Analytics and similar platforms provide insights into website performance and user behavior
...
Customer Journey 
used tools include: Customer Relationship Management (CRM) Systems: These tools help track customer interactions and
data throughout the journey
...Analytics Platforms: Tools like
Google Analytics help businesses understand customer behavior on their websites
...
Sentiment Mining 
opinion mining, is a subfield of business
analytics that focuses on identifying and extracting subjective information from text
data ...Google Cloud Natural Language: A cloud-based service that provides advanced text analysis, including sentiment analysis
...
Engaging Visual Presentations 
component of effective communication in the business world, particularly in the realms of business, business
analytics, and
data visualization
...User-friendly design tools, templates, and graphics Visual content creation
Google Slides Collaboration features, cloud-based Team projects and remote presentations Visme Infographics,
...
User Experience Metrics 
Web
Analytics: Tools like
Google Analytics can track user behavior on websites, providing
data on engagement and conversion rates
...
Financial Analysis 
Financial analysis can be applied to both historical
data and future projections, making it a critical aspect of business
analytics ...analysis often utilizes various tools and techniques, including: Spreadsheet Software: Programs like Microsoft Excel and
Google Sheets are widely used for data analysis and financial modeling
...
Understanding Machine Learning Basics 
artificial intelligence (AI) that focuses on the development of algorithms that can learn from and make predictions based on
data ...It has become an essential tool in the realm of business
analytics, transforming how organizations analyze data and derive insights
...TensorFlow An open-source library for numerical computation and machine learning, developed by
Google ...
Business Performance 
several reasons: Informed Decision Making: Accurate performance analysis provides insights that help managers make
data-driven decisions
...Microsoft Power BI - A business
analytics tool that provides interactive visualizations and business intelligence capabilities
...Google Analytics - A web analytics service that tracks and reports website traffic
...
Keyword Mapping 
Keyword Mapping is a strategic process used in business and business
analytics to identify and organize keywords that are relevant to a particular domain, product, or service
...typically involves several key steps: Keyword Research: Identify relevant keywords through tools and techniques such as
Google Keyword Planner, SEMrush, or Ahrefs
...Monitoring and Adjustment: Continuously track performance metrics and adjust the keyword map as needed based on analytics
data ...
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