Gross Margin
Reporting on Financial Performance
Performance Metrics
Financial Analysis Using Descriptive Data
Key Metrics for Decision Making
Performance Metrics
Profitability
Evaluating Financial Metrics
Financial Metrics 
Common profitability metrics include: Metric Formula Purpose
Gross Profit
Margin (Revenue - Cost of Goods Sold) / Revenue Measures the percentage of revenue that exceeds the cost of goods sold
...
Financial Performance Overview 
Metric Description Formula
Gross Profit
Margin Measures the percentage of revenue that exceeds the cost of goods sold (COGS)
...
Reporting on Financial Performance 
Common financial KPIs include:
Gross Profit
Margin Net Profit Margin Return on Assets (ROA) Return on Equity (ROE) Current Ratio 3
...
Performance Metrics (K) 
The main categories include: Financial Metrics Revenue Growth Profit
Margin Return on Investment (ROI) Net Profit Operational Metrics Efficiency Ratio Capacity Utilization Cycle
...Category KPI Description Financial
Gross Profit Margin Measures the percentage of revenue that exceeds the cost of goods sold
...
Financial Analysis Using Descriptive Data 
Gross Profit
Margin (Revenue - Cost of Goods Sold) / Revenue Indicates profitability relative to sales
...
Key Metrics for Decision Making 
Net Profit
Margin Operational Metrics Metrics that measure the efficiency of business operations
...Gross Profit Margin: Indicates the percentage of revenue that exceeds the cost of goods sold (COGS)
...
Performance Metrics 
most commonly used types include: Financial Metrics Revenue Growth Rate Net Profit
Margin Return on Investment (ROI) Operational Metrics Cycle Time Capacity Utilization Inventory Turnover
...Common KPIs include: Financial KPIs
Gross Profit Margin Operating Cash Flow Customer KPIs Customer Acquisition Cost (CAC) Average Order Value (AOV) Operational KPIs First Pass
...
Profitability 
Metric Description Formula
Gross Profit
Margin Measures the percentage of revenue that exceeds the cost of goods sold (COGS)
...
Evaluating Financial Metrics 
Type Metric Description Profitability
Gross Profit
Margin Measures the percentage of revenue that exceeds the cost of goods sold
...
Financial Performance 
Gross Margin: The difference between revenue and cost of goods sold (COGS), expressed as a percentage of revenue
...
Notwendiges Eigenkapital für die
Geschäftsiee als Selbstläufer 
Der Start in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. weit vor der Gründung des Unternehmens. Ein gute Geschäftsidee mit neuartigen Ideen und weiteren positiven Eigenschaften wird zur
"Selbstläufer Geschäftsidee". Hier braucht es dann nicht mehr besonders viel, bis sich ein grosser Erfolg einstellt ...