Groupthink
Collection
User Insights
Evaluating Market Opportunities
Customer Feedback Collection
Decision Making
Analyzing Customer Feedback for Performance Improvement
Drive Market Research
Insights from Customer Feedback 
Groupthink may skew results
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Data Collection Groupthink may occur, and not all voices may be heard
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Collection Time-consuming, subjective Focus Groups Group dynamics, diverse opinions
Groupthink, dominant participants Experiments Controlled environment, causal relationships Artificial settings,
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User Insights Groupthink may influence individual opinions
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Evaluating Market Opportunities Small sample size, potential
groupthink ...
Customer Feedback Collection Groupthink may occur; not always representative
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Decision Making Groupthink: The tendency for group members to conform to consensus opinions can stifle creativity and innovation
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Analyzing Customer Feedback for Performance Improvement Groupthink may occur; not always generalizable
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Drive Market Research Small sample size may not be representative,
groupthink can occur
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Customer Satisfaction Review Groupthink may influence individual opinions
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