Identifying Customer Churn
Understanding Business Performance Metrics
Big Data Overview
Data Analysis Implementation
Data Mining for Enhanced Performance
Sales Strategy
Predictive Insights from Data Mining
Data Mining Techniques for Strategic Development
The Importance of Predictive Models 
This data can come from various sources, including transactional databases,
customer interactions, and market research
...Description Retail Customer Segmentation
Identifying distinct customer groups based on purchasing behavior to tailor marketing strategies
...Marketing
Churn Prediction Identifying customers likely to leave to implement retention strategies
...
Understanding Business Performance Metrics 
Order Fulfillment Time Employee Productivity Cost per Acquisition (CPA)
Customer Metrics Customer Satisfaction Score (CSAT) Net Promoter Score (NPS) Customer Retention Rate
Churn Rate Marketing
...This will help in
identifying areas for improvement and making necessary adjustments
...
Big Data Overview 
including: Improving
customer experience Enhancing operational efficiency Driving innovation Minimizing risks
Identifying market trends Applications of Big Data Big Data has numerous applications across different industries
...Predictive maintenance and supply chain optimization Telecommunications
Churn prediction and network optimization Challenges of Big Data While Big Data presents numerous opportunities, it also comes with its own set of challenges:
...
Data Analysis Implementation 
Data Cleaning: The process of
identifying and correcting errors or inconsistencies in the data to ensure accuracy and reliability
...Challenge Solution Outcome Amazon High
customer churn rate
...
Data Mining for Enhanced Performance 
By leveraging data mining techniques, businesses can make informed decisions, optimize operations, and improve
customer satisfaction
...Benefits Retail Market Basket Analysis
Identifying product associations to optimize inventory and promotions
...Telecommunications
Churn Prediction Identifying customers likely to leave and implementing retention strategies
...
Sales Strategy 
A sales strategy is a plan that outlines how a business will sell its products or services to
customers
...Components of a Sales Strategy A comprehensive sales strategy typically includes the following components: Target Market:
Identifying the specific group of customers the business aims to sell to
...Churn Prediction: Identifying customers at risk of leaving and implementing retention strategies
...
Predictive Insights from Data Mining 
Pattern Evaluation:
Identifying the most interesting patterns based on certain criteria
...Industry Application Benefits Retail
Customer Behavior Prediction Improved inventory management and personalized marketing strategies
...Telecommunications
Churn Prediction Improved customer retention strategies
...
Data Mining Techniques for Strategic Development 
Customer segmentation, credit scoring, spam detection
...Predict customer
churn ...Identifying inefficiencies
...
Big Data Mining Techniques for Insights 
Description Applications Classification A process of
identifying the category to which a new observation belongs based on a training set of data containing observations whose category membership is known
...Sentiment analysis,
customer feedback analysis, and document classification
...Telecommunications: Enhancing customer service by predicting
churn and optimizing network performance
...
Using Metrics for Growth 
Enhance
customer satisfaction and retention
...Churn Rate: The percentage of customers who stop using a product or service during a given period
...This helps in quickly
identifying trends and making timely adjustments
...
Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Unternehmensgründung. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte wohlüberlegt sein ...