Insights Action
Story
Improve Decision Quality through Data Analysis
Key Performance
Market Analysis
Interaction Metrics
Analysis Procedures
Scenarios
Story 
In the realm of business analytics, the concept of 'story' plays a pivotal role in the effective communication of data
insights ...Actionability: By framing data within a story, businesses can drive actionable insights and influence decision-making
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Improve Decision Quality through Data Analysis 
Business analytics plays a crucial role in transforming raw data into
actionable
insights, enabling companies to make informed decisions that drive growth and efficiency
...
Key Performance 
Importance of Key Performance Metrics Key performance metrics provide valuable
insights into how well a business is performing in relation to its goals and objectives
...Key Performance Metrics in
Action Let's take a closer look at how key performance metrics are applied in a real-world business scenario: Key Performance Metric Description Importance Customer Acquisition Cost (CAC) The cost of acquiring a new customer, including
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Market Analysis 
By conducting a thorough market analysis, businesses can gain valuable
insights into market trends, customer behavior, competitor activity, and potential growth opportunities
...Develop Strategies: Develop marketing strategies and
action plans based on the findings of the market analysis to capitalize on opportunities and address challenges in the market
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Interaction Metrics 
These metrics provide valuable
insights into how customers interact with a business, its products, and services
...Conversion Rate The percentage of website visitors who take a desired
action, such as making a purchase or signing up for a newsletter
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Analysis Procedures 
Analysis Descriptive Analysis Descriptive analysis involves summarizing and presenting data in a meaningful way to gain
insights into past performance
...By analyzing data to uncover the reasons behind certain outcomes, organizations can take corrective
actions to address underlying problems
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Scenarios 
Descriptive Scenarios: These scenarios provide
insights into past events
...Prescriptive Scenarios: These scenarios recommend
actions based on predictive and descriptive analyses
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Concepts 
It involves various techniques such as data mining, statistical analysis, and machine learning to extract
insights from data
...They help in identifying the best possible course of
action based on different criteria and outcomes
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Metrics for Assessing Business Success 
These metrics provide valuable
insights into various aspects of a business's operations, helping stakeholders make informed decisions and drive growth
...Some important marketing metrics include: Conversion Rate: The percentage of website visitors who take a desired
action, such as making a purchase or filling out a form
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Optimizing Metrics for Business Efficiency 
By carefully selecting and monitoring key performance indicators (KPIs), businesses can gain valuable
insights into their operations, make informed decisions, and drive continuous improvement
...Actionability: Select metrics that provide actionable insights and can drive meaningful change within the organization
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Geschäftsiee Selbstläufer 
Der Start in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. weit vor der Gründung des Unternehmens. Ein gute Geschäftsidee mit neuartigen Ideen und weiteren positiven Eigenschaften wird zur
"Selbstläufer Geschäftsidee". Hier braucht es dann nicht mehr viel, bis ein grosser Erfolg entsteht ...