Insights Action
Big Data Applications in Public Health
Decision
Identifying Market Opportunities through Analytics
Innovation
Key Metrics for Development
Analyzing Web Traffic Patterns
Summarizing Business Performance Metrics
Big Data Applications in Public Health 
Public Health Policy Development Big data analytics provides evidence-based
insights that inform public health policies
...Increased Collaboration Shared data across organizations fosters collaboration and collective
action in public health initiatives
...
Decision 
Generating Alternatives: Brainstorming possible solutions or courses of
action ...Businesses leverage data analysis to gain
insights that inform their choices
...
Identifying Market Opportunities through Analytics 
With the advent of advanced analytics, businesses can leverage data to uncover
insights that drive decision-making
...Prescriptive Analytics Recommends
actions based on data analysis to optimize outcomes
...
Innovation 
Prescriptive Analytics Suggests
actions to achieve desired outcomes based on data analysis
...answer the question, "What should we do?" This type of analytics can significantly drive innovation by providing actionable
insights that help organizations make informed decisions
...
Key Metrics for Development 
These metrics provide valuable
insights into the effectiveness of strategies and help in making informed decisions to drive growth and improvement
...Analyzing the number of visitors to the website and the percentage of those visitors who take a desired
action, such as making a purchase, can provide valuable insights into the effectiveness of digital marketing strategies
...
Analyzing Web Traffic Patterns 
involves collecting, measuring, and interpreting data related to how users interact with a website, which can provide valuable
insights for decision-making and strategic planning
...Conversion Rate The percentage of visitors who complete a desired
action (e
...
Summarizing Business Performance Metrics 
These metrics provide
insights into various aspects of a business, including financial health, operational efficiency, customer satisfaction, and market performance
...Description Formula Conversion Rate Percentage of visitors completing a desired
action (Conversions / Total Visitors) × 100 Cost per Acquisition (CPA) Average cost to acquire a customer Total Marketing Spend /
...
Marketing Reports 
These reports provide
insights into various aspects of marketing performance, enabling organizations to make data-driven decisions
...Recommendations:
Actionable suggestions based on the analysis to improve future marketing efforts
...
Performance Analysis 
It aims to provide
insights that help organizations improve their performance, make informed decisions, and achieve their strategic objectives
...Reporting: Presenting findings in a clear and
actionable format, often through dashboards and visualizations
...
Feedback 
Negative Feedback: Negative feedback indicates that a model's predictions or
actions were incorrect, prompting adjustments to improve future performance
...Model Evaluation Provides
insights into model performance and areas needing improvement
...
Selbstständig machen mit Ideen 
Der Weg in die Selbständigkeit beginnt nicht mit der Gründung eines Unternehmens, sondern davor - denn: kein Geschäft ohne Geschäftsidee. Eine gute Geschäftsidee fällt nicht immer vom Himmel und dem Gründer vor die auf den Schreibtisch ...