Market Assessment
Transforming Businesses with Predictions
Drive Financial Performance
Advanced Analytics
Analysis
Techniques for Building Predictive Models
Analyze Business Intelligence
Techniques for Effective Predictive Analytics
Data Mining Frameworks for Analysis 
Marketing analytics, customer segmentation, predictive maintenance
...Financial Services Data mining is crucial for risk
assessment, fraud detection, and credit scoring in the financial sector
...
Transforming Businesses with Predictions 
Business Function Application Benefits
Marketing Targeted campaigns based on customer behavior analysis
...Finance Risk
assessment and fraud detection
...
Drive Financial Performance 
Competitive Advantage: Companies that effectively drive financial performance can outperform their competitors in the
market ...This helps in risk
assessment and decision-making
...
Advanced Analytics 
Customer segmentation and inventory management Finance Risk
assessment and fraud detection Healthcare Predictive modeling for patient outcomes and resource allocation Manufacturing
...Competitive Advantage: Businesses that effectively utilize advanced analytics can outperform competitors by anticipating
market trends and customer needs
...
Analysis 
Risk
assessment, customer segmentation Simulation Models Models that mimic the operation of a process or system over time to evaluate the effects of different variables
...Retail: Improving inventory management and personalized
marketing efforts
...
Techniques for Building Predictive Models 
Sales forecasting, risk
assessment Simplicity, ease of interpretation Logistic Regression A regression analysis used for prediction of outcome of a categorical dependent variable based on one or more predictor variables
...Market analysis, product recommendation Reduces overfitting, handles large datasets well Support Vector Machines A supervised learning model that analyzes data for classification and regression analysis
...
Analyze Business Intelligence 
Risk
assessment, demand forecasting Prescriptive Analytics Suggests actions based on predictive models
...Competitive Advantage: Companies that effectively leverage BI can gain a significant edge over competitors by responding quickly to
market changes
...
Techniques for Effective Predictive Analytics 
Customer segmentation, risk
assessment Random Forest An ensemble learning method that combines multiple decision trees to improve accuracy and control overfitting
...Credit scoring,
market basket analysis Support Vector Machines (SVM) A supervised learning model that finds the hyperplane that best separates different classes in the dataset
...
Building Effective Data Strategies 
Enhanced Customer Insights: Effective data strategies provide deeper insights into customer behavior, enabling personalized
marketing and improved customer experiences
...Assess Current Data Landscape: Conduct an
assessment of the current data landscape, including data sources, quality, and existing processes
...
Maximize Resource Efficiency 
audit typically includes: Audit Component Description Energy Usage
Assessment of energy consumption patterns and potential savings
...This approach has enabled the company to enhance resource efficiency and respond swiftly to
market demands
...
Selbstständig machen mit Ideen 
Der Weg in die Selbständigkeit beginnt nicht mit der Gründung eines Unternehmens, sondern davor - denn: kein Geschäft ohne Geschäftsidee. Eine gute Geschäftsidee fällt nicht immer vom Himmel und dem Gründer vor die auf den Schreibtisch ...