Market Research
Using Statistics for Data Interpretation
Discovery
Using Text Analytics
Implementing Text Mining
Business Intelligence Processes
Statistical Analysis Importance
Text Mining Strategies Overview
Leveraging Text Insights 
Internal documents and reports By analyzing this data, businesses can gain valuable insights into customer preferences,
market trends, and operational efficiencies
...Market
Research: Text insights can reveal emerging trends and consumer preferences, enabling businesses to adapt their offerings accordingly
...
Using Statistics for Data Interpretation 
Evaluating the effectiveness of
marketing strategies
...Statistics in Business Analytics Statistics is widely applied in various domains of business analytics, including: Market
Research: Analyzing consumer preferences and trends to inform product development and marketing strategies
...
Discovery 
The insights gained during this phase can inform a variety of business strategies, including
marketing campaigns, product development, and operational improvements
...This can include sales data, customer feedback, market
research, and social media analytics
...
Using Text Analytics 
Market Research: Gaining insights into market trends and consumer preferences
...
Implementing Text Mining 
Market Research: Text mining can help businesses understand market trends and consumer preferences by analyzing social media, forums, and blogs
...
Business Intelligence Processes 
Transactional Databases CRM Systems ERP Systems External Data Sources:
Market Research Reports Social Media Data Publicly Available Datasets Tools Used in Business Intelligence Various tools and technologies
...
Statistical Analysis Importance 
of the key areas where it is utilized include: Application Area Description
Marketing Analysis Analyzing consumer behavior and preferences to tailor marketing strategies
...exploring more about statistical analysis in business, consider the following topics: Data Visualization Market
Research Decision Making Autor: MiraEdwards
...
Text Mining Strategies Overview 
Businesses leverage text mining strategies to enhance their understanding of customer sentiment,
market trends, and operational efficiency
...Market
Research: Understanding consumer opinions and trends
...
Layers 
Collection The first layer involves collecting data from various sources, which can include: Internal databases
Market research Customer feedback Social media Third-party data providers Effective data collection techniques ensure that the data gathered is relevant, accurate, and
...
Big Data Use Cases 
Segmentation: Businesses can segment customers based on behavior, demographics, and purchasing patterns, allowing for targeted
marketing strategies
...Research and Development: Big Data is used in clinical trials to analyze large datasets for drug efficacy and safety
...
Geschäftsiee Selbstläufer 
Der Start in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. weit vor der Gründung des Unternehmens. Ein gute Geschäftsidee mit neuartigen Ideen und weiteren positiven Eigenschaften wird zur
"Selbstläufer Geschäftsidee". Hier braucht es dann nicht mehr viel, bis ein grosser Erfolg entsteht ...