Market Segmentation
Customer Analysis
Data Mining Techniques for Risk Management
Predictive Insights for Managers
Tools
Insights
Data Mining Techniques for Beginners
The Role of Data Analytics in Business
The Importance of Predictive Models 
This data can come from various sources, including transactional databases, customer interactions, and
market research
...Industry Application Description Retail Customer
Segmentation Identifying distinct customer groups based on purchasing behavior to tailor marketing strategies
...
Customer Analysis 
critical component of business analytics, focusing on understanding customer behavior, preferences, and demographics to enhance
marketing strategies and improve customer satisfaction
...Customer Analysis Effective customer analysis can lead to numerous benefits for businesses, including: Improved Customer
Segmentation: By analyzing customer data, businesses can identify distinct customer segments and tailor their marketing strategies accordingly
...
Data Mining Techniques for Risk Management 
Hierarchical Clustering DBSCAN Clustering can help organizations identify patterns in customer behavior, assess
market segments, and detect anomalies that may indicate potential risks
...Insurance: Claim prediction, risk assessment, and customer
segmentation ...
Predictive Insights for Managers 
of Predictive Analytics Data Collection: Gathering relevant data from various sources, including internal databases,
market research, and customer feedback
...Area Application Benefits Marketing Customer
segmentation and targeting Improved campaign effectiveness and ROI Finance Credit scoring and risk assessment
...
Tools 
Descriptive Data visualization, dashboard creation, interactive reports Sales performance analysis,
marketing campaign tracking Power BI Descriptive Real-time data access, integration with Microsoft products
...Predictive Advanced analytics, machine learning, data mining Risk assessment, customer
segmentation Alteryx Prescriptive Data blending, predictive analytics, spatial analytics Market analysis, supply
...
Insights 
Competitive Advantage: Companies leveraging insights can identify
market opportunities and threats faster than their competitors
...Suggesting marketing strategies based on customer
segmentation ...
Data Mining Techniques for Beginners 
Market segmentation, social network analysis, organizing computing clusters
...
The Role of Data Analytics in Business 
It is widely used for risk assessment and
market forecasting
...Application Marketing Targeted advertising and customer
segmentation Finance Risk assessment and fraud detection Operations Supply chain optimization
...
Predictive Models for Business Success 
By analyzing historical data, businesses can make informed predictions about future events, customer behavior, and
market trends
...Business Function Application Marketing Customer
segmentation, campaign effectiveness analysis, and churn prediction
...
Enhancing Operational Efficiency with BI 
By having access to accurate and timely data, organizations can respond swiftly to
market changes and operational challenges
...SAS Advanced analytics, predictive modeling, data mining Risk management, customer
segmentation 4
...
Nebenberuflich selbstständig 
Nebenberuflich selbständig ist, wer sich neben seinem Hauptjob im Anstellungsverhältnis eine selbständige Nebentigkeit begründet.