Marketing Insights
Key Metrics for Analysis
Improve Business Intelligence with Data Analytics
Business Analytics
Data Mining and Economic Analysis
Metrics
Statistical Analysis for Competitive Strategies
Demand Forecasting
Building Resilience Through Data Analysis 
Businesses utilize various techniques and tools to analyze data, enabling them to identify patterns, trends, and
insights that can lead to improved performance
...Customer Insights: Understanding customer behavior through data analysis allows for personalized
marketing and improved customer satisfaction
...
Analytical Processes Analytical processes are systematic approaches used in business analytics and statistical analysis to interpret data, derive
insights, and inform decision-making
...Enhanced Customer Insights: Understanding customer behavior and preferences allows for targeted
marketing and improved customer experiences
...
Big Data Analytics for Business Growth the process of examining large and varied data sets—termed big data—to uncover hidden patterns, correlations, and other
insights that can lead to better decision-making and strategic business moves
...Marketing: Targeting advertising campaigns and measuring their effectiveness with precision
...
Key Metrics for Analysis These metrics provide
insights into various aspects of a business, including financial performance, operational efficiency, customer satisfaction, and market trends
...Customer Acquisition Cost (CAC) Total
Marketing Expenses / Number of New Customers To determine the cost-effectiveness of marketing efforts
...
Improve Business Intelligence with Data Analytics Data analytics plays a crucial role in enhancing BI by providing
insights that drive decision-making processes
...Data analytics helps organizations segment their customer base, analyze purchasing patterns, and tailor
marketing strategies accordingly
...
Business Analytics (K)
It provides
insights into trends and patterns
...sectors and industries, including: Retail: Analyzing customer purchasing behavior to optimize inventory and personalize
marketing ...
Data Mining and Economic Analysis Data mining is a powerful analytical tool that involves extracting useful patterns and
insights from large datasets
...Some key applications include: Consumer Behavior Analysis: Understanding purchasing patterns and preferences to tailor
marketing strategies
...
Metrics The following are some common categories: Descriptive Metrics: These metrics provide
insights into historical data and help understand what has happened in the past
...Total
Marketing Expenses / Number of New Customers Net Promoter Score (NPS) A measure of customer loyalty and satisfaction
...
Statistical Analysis for Competitive Strategies The primary goal is to extract meaningful
insights that can guide decision-making processes
...Testing the effectiveness of a
marketing campaign
...
Demand Forecasting Strategic Planning: Aids in making informed decisions regarding production, staffing, and
marketing strategies
...Common qualitative methods include: Focus Groups: Gathering
insights from a group of potential customers
...
Selbstständig machen z.B. nebenberuflich! 
Der Trend bei der Selbständigkeit ist auf gute Ideen zu setzen und dabei vieleich auch noch nebenberuflich zu starten - am besten mit einem guten Konzept ...
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