Numerical
Data Collection Techniques
Graphs
Performance Indicators
Establishing a Data Analysis Process
Data Collection Techniques
Market Evaluation
Insights from Descriptive Statistics
Bit (B aus IT Glossary) 
Depending on the type of data, the same byte can be used as a text character, as a pixel in a graphic or as a pixel because of its
numerical value be construed as a computer command
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Data Collection Techniques 
Qualitative Data Collection Techniques Qualitative data collection techniques focus on gathering non-
numerical data to understand concepts, opinions, or experiences
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Data Collection Techniques 
Qualitative Data Collection Techniques Qualitative data collection techniques focus on gathering non-
numerical insights
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Graphs 
By transforming
numerical data into visual formats, graphs help stakeholders to identify trends, patterns, and outliers that might not be immediately evident from raw data
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Performance Indicators 
The most common types include: Quantitative Indicators: These are measurable
numerical values, such as sales revenue or profit margins
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Establishing a Data Analysis Process 
Qualitative Data Non-
numerical data that provides insights into customer opinions and behaviors, often collected through surveys and interviews
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Data Collection Techniques 
Qualitative Data Collection Techniques Qualitative data collection techniques focus on gathering non-
numerical data to understand concepts, opinions, or experiences
...
Market Evaluation 
Quantitative Analysis Quantitative analysis involves the use of statistical and mathematical models to analyze
numerical data
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Insights from Descriptive Statistics 
Overview of Descriptive Statistics Descriptive statistics involves the use of
numerical and graphical methods to describe and summarize the characteristics of a dataset
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Data Visualization Techniques for Professionals 
Pie Charts Pie charts are circular charts divided into sectors, illustrating
numerical proportions
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