Performance Analysis
Visual Trends
Tasks
The Importance of Data in Decision Making
Predictive Models
Insight Generation
Modeling
Machine Learning for Fraud Detection
Text Analytics for Predictive Business Insights 
It involves the use of various techniques from natural language processing (NLP), machine learning, and statistical
analysis to transform unstructured text into actionable insights
...information, businesses can gain valuable insights that drive innovation, enhance customer satisfaction, and improve overall
performance ...
Sales Forecasting 
is the process of estimating future sales revenue for a business over a specific period, based on historical data, market
analysis, and various predictive techniques
...Performance Measurement: Provides benchmarks for evaluating sales performance
...
Data Mining Techniques for Price Optimization 
Competitive
Analysis: Understanding competitor pricing strategies allows businesses to adjust their prices accordingly
...Implementation: Execute the pricing strategies based on the analysis and monitor
performance ...
Visual Trends 
Businesses can monitor
performance and make decisions based on the most current data available
...Application Impact Healthcare Patient data
analysis Improved patient outcomes through better data insights Retail Sales performance tracking Enhanced inventory
...
Tasks 
Prescriptive Tasks: These tasks aim to recommend actions based on the
analysis of data, often utilizing optimization techniques
...Descriptive Tasks Descriptive tasks are foundational in business analytics, as they help organizations understand their past
performance ...
The Importance of Data in Decision Making 
Understanding Data-Driven Decision Making Data-driven decision making (DDDM) refers to the practice of basing decisions on the
analysis of data rather than intuition or observation alone
...Dashboards and Reporting: BI solutions offer customizable dashboards that present key
performance indicators (KPIs) and reports in real-time
...
Predictive Models 
Predictive modeling involves the use of data mining, machine learning, and statistical
analysis to identify patterns and trends that can be used to predict future events
...Model Evaluation: Assessing the model's
performance using metrics such as accuracy, precision, recall, and F1 score
...
Insight Generation 
Insight Generation refers to the process of deriving actionable insights from data
analysis and visualization techniques within the business context
...reasons: Improved Decision-Making: By converting data into insights, businesses can make informed decisions that enhance
performance ...
Modeling 
Technique Description Use Cases Regression
Analysis Estimates relationships among variables
...Performance Analysis: Evaluating the effectiveness of business processes
...
Machine Learning for Fraud Detection 
Data Preprocessing: Cleaning and transforming the data to make it suitable for
analysis ...Model Evaluation: Testing the model's
performance using metrics such as accuracy, precision, and recall
...
Selbstständig machen mit Ideen 
Der Weg in die Selbständigkeit beginnt nicht mit der Gründung eines Unternehmens, sondern davor - denn: kein Geschäft ohne Geschäftsidee. Eine gute Geschäftsidee fällt nicht immer vom Himmel und dem Gründer vor die auf den Schreibtisch ...