Performance Analysis
Effectiveness
Using Visualization to Support Decisions
Risk Assessment
Data Mining for Identifying Customer Segments
Analytics
Identifying Opportunities with Predictions
Data Implementation
Data-Driven Decision 
Data-Driven Decision (DDD) refers to the process of making decisions based on data
analysis and interpretation rather than intuition or personal experience
...By leveraging data, organizations can enhance their decision-making processes, optimize operations, and improve overall
performance ...
Engagement Engagement: Refers to the emotional commitment employees have towards their organization, influencing their motivation and
performance ...Tools for Engagement
Analysis Organizations employ various tools to analyze engagement data effectively: Customer Relationship Management (CRM) Systems: Help track customer interactions and engagement over time
...
Data Mining for Global Strategy Business Analytics: The skills, technologies, practices for continuous iterative exploration, and investigation of past business
performance to gain insight and drive business planning
...Market basket
analysis to determine product purchase patterns
...
Effectiveness It encompasses the ability to utilize data-driven insights to optimize outcomes, enhance
performance, and ensure strategic alignment with organizational objectives
...effectiveness, organizations may face several challenges: Data Silos: Fragmented data sources can hinder comprehensive
analysis and decision-making
...
Using Visualization to Support Decisions Identifying areas of high and low activity or
performance ...Define Clear Objectives Before creating visualizations, it is essential to define the objectives of the
analysis ...
Risk Assessment Risk
Analysis: Evaluating the likelihood and impact of each identified risk
...Operational Risk Management: Predicting operational failures by analyzing system
performance data
...
Data Mining for Identifying Customer Segments Association Rule Learning Identifies relationships between different variables in data, often used in market basket
analysis ...Evaluation: Assessing the model's
performance and refining it as necessary
...
Analytics Analytics is the systematic computational
analysis of data or statistics
...chain optimization, quality control, predictive maintenance Marketing Campaign
performance analysis, customer journey mapping, sentiment analysis Text Analytics Text analytics, a subset of analytics, focuses on deriving meaningful information
...
Identifying Opportunities with Predictions Data Preparation: Cleaning and transforming data to ensure accuracy and consistency for
analysis ...Model Evaluation: Assessing the
performance of predictive models to ensure reliability and validity
...
Data Implementation encompasses a variety of practices and methodologies aimed at ensuring that data is effectively utilized to improve business
performance, optimize processes, and enhance decision-making capabilities
...Data Storage: Storing collected data in a structured format that allows for easy retrieval and
analysis, often utilizing databases or data warehouses
...
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