Personalized Marketing
Improve Client Relationships
Simplifying Data Analysis through Visualization
Text Mining for Customer Insights
Data Mining for Enhanced Decision Making
Data Mining Techniques for Operational Insights
Big Data in Decision Making
Data Mining Tools for Visual Data Exploration
Predictive Analytics Strategy 
Enhanced Customer Experience: Understanding customer preferences leads to
personalized services
...Increased Revenue: Targeted
marketing strategies based on predictions can boost sales
...
Improve Client Relationships 
Personalized Marketing: Tailor marketing strategies based on predicted client preferences and behaviors
...
Simplifying Data Analysis through Visualization 
Qlik Sense: A self-service data analytics platform that enables users to create
personalized reports and dashboards
...This data informs their
marketing strategies and helps in curating personalized playlists for users
...
Text Mining for Customer Insights 
Competitive Advantage: Gaining insights that can inform strategic decisions and
marketing efforts
...Personalization: Using insights from text mining to create
personalized customer experiences
...
Data Mining for Enhanced Decision Making 
Marketing: Targeting specific customer segments with
personalized marketing campaigns based on behavioral data
...
Data Mining Techniques for Operational Insights 
Credit scoring,
marketing campaigns Random Forest An ensemble method that uses multiple decision trees to improve accuracy
...Retail: Enhancing customer experience through
personalized marketing, managing inventory, and optimizing pricing strategies
...
Big Data in Decision Making 
Business Function Impact of Big Data
Marketing Improved targeting and customer segmentation Operations Enhanced efficiency and reduced costs Finance
...Data-driven talent acquisition and retention strategies Customer Service
Personalized experiences and proactive support Key Technologies in Big Data Analytics Several technologies and tools facilitate the processing and analysis of Big
...
Data Mining Tools for Visual Data Exploration 
Qlik Sense Overview: Qlik Sense is a self-service data analytics platform that allows users to create
personalized reports and dashboards
...Use Cases: Supply chain management, healthcare analytics, and
marketing performance
...
Customer Insights 
insights include: Enhanced Customer Experience: By analyzing customer feedback and behavior, businesses can create
personalized experiences that resonate with their clientele
...Optimized
Marketing Strategies: Customer insights enable businesses to segment their audience effectively, leading to targeted marketing campaigns that yield higher conversion rates
...
Research 
Marketing strategies, credit scoring, fraud detection
...Retail: Inventory management and
personalized marketing strategies
...
Eine Geschäftsidee ohne Eigenkaptial 
Wenn ohne Eigenkapital eine Geschäftsidee gestartet wird, ist die Planung besonders wichtig. Unter Eigenkapital zum Selbstständig machen versteht man die finanziellen Mittel zur Unternehmensgründung. Wie macht man sich selbstständig ohne den Einsatz von Eigenkapital? Der Schritt in die Selbstständigkeit sollte wohlüberlegt sein ...