Prescriptive
Approach
Dynamics
Enabling Predictive Insights in Marketing
Creating Value with Data
Using Analytics to Understand Customers
The Role of Analytics in Marketing
Analyzing Product Trends
Client Retention 
Approach Sales forecasting, risk assessment
Prescriptive Analysis Recommends actions based on data analysis and predictive models
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Dynamics Prescriptive Analytics: Recommending actions based on dynamic modeling and simulation of various scenarios
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Enabling Predictive Insights in Marketing
Creating Value with Data Prescriptive Analytics: Recommending actions based on data analysis
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Using Analytics to Understand Customers Prescriptive Analytics: This type recommends actions based on predictive analytics to optimize outcomes
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The Role of Analytics in Marketing Prescriptive Analytics Recommends actions based on data analysis
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Analyzing Product Trends Prescriptive Analytics: Provides recommendations for actions based on data analysis
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Understanding Business Analytics Regression analysis, Time series analysis, Predictive modeling
Prescriptive Analytics Suggests actions to benefit from the predictions made by predictive analytics
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Analytical Models Prescriptive Models: These models provide recommendations for actions based on predictive outcomes
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