Prescriptive
Business Analytics Overview
Data Mining Techniques for Organizations
Understanding Business Intelligence Lifecycle
Findings
Scenarios
Building Relationships Through Data Analysis
Data-Driven Business Insights
Marketing Analytics 
IBM SPSS, SAS
Prescriptive Analytics Suggests actions to achieve desired outcomes based on data analysis
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The Role of Data Analysis in Marketing Prescriptive Analysis Suggests actions based on data analysis results
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Business Analytics Overview Prescriptive Analytics Recommends actions based on data analysis to achieve desired outcomes
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Data Mining Techniques for Organizations The techniques can be classified into two primary categories: predictive analytics and
prescriptive analytics
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Understanding Business Intelligence Lifecycle This process can involve various analytical techniques, including: Descriptive Analysis Predictive Analysis
Prescriptive Analysis Advanced analytics may also include machine learning and artificial intelligence to enhance the analysis process
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Findings Prescriptive Findings: These findings offer recommendations for actions based on the analysis of data
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Scenarios Risk assessment, innovation strategy
Prescriptive Scenarios These scenarios recommend actions based on predicted outcomes
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Building Relationships Through Data Analysis Prescriptive Analysis - Suggests actions to benefit from the predictions
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Data-Driven Business Insights Prescriptive Analysis Recommends actions based on data analysis to achieve desired outcomes
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Analytics Tools Prescriptive Analytics Tools: These tools recommend actions based on predictive analyses
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