Prescriptive Reports
Comprehensive Overview of Sales Analytics
Understanding Business Performance Through Data
Optimize Sales Strategies
Evaluate Market Opportunities
Perspectives
Creating Data-Driven Business Strategies
Optimize Marketing Spend through Data
Analytical Frameworks 
Below are some of the most commonly used frameworks: Descriptive Analytics Diagnostic Analytics
Prescriptive Analytics Predictive Analytics Statistical Analysis Qualitative Analysis 1
...Reports Structured documents that summarize data findings and insights
...
Comprehensive Overview of Sales Analytics Prescriptive Analytics Recommends actions based on data analysis to optimize sales strategies
...components of sales analytics include: Data Collection: Gathering data from various sources such as CRM systems, sales
reports, and market research
...
Understanding Business Performance Through Data Types of Business Analytics Business analytics can be categorized into three main types:
Prescriptive Analytics: Focuses on recommending actions based on data analysis
...Reporting: Generating
reports that summarize findings and highlight key metrics
...
Optimize Sales Strategies This practice falls under the broader category of business and is closely related to business analytics and
prescriptive analytics
...Reporting and Analytics: Generating
reports to analyze sales performance and customer behavior
...
Evaluate Market Opportunities Evaluating market opportunities is a critical process in business analytics, particularly within the realm of
prescriptive analytics
...various data sources, including: Customer feedback and surveys Sales data and performance metrics Market research
reports Social media analytics Advanced analytics techniques, such as predictive modeling and machine learning, can also be employed to forecast market trends and consumer
...
Perspectives Prescriptive Perspective: Aims to recommend actions based on data analysis
...Sales
reports, customer segmentation
...
Creating Data-Driven Business Strategies Market research
reports, social media data Public Data Data available from government or open data initiatives
...Prescriptive Analytics: Recommends actions based on data analysis
...
Optimize Marketing Spend through Data Prescriptive Data: This data provides recommendations on the best course of action based on predictive analytics
...Features Google Analytics A web analytics service that tracks and
reports website traffic
...
Evaluate Operational Performance Indicators Common tools used for descriptive analytics include: Dashboards
Reports Data visualization tools 2
...Prescriptive Analytics Prescriptive analytics goes a step further by providing recommendations for actions based on the analysis of OPIs
...
Comprehensive Insights Overview business analytics strategy and serves as the basis for more advanced analytical techniques, such as predictive analytics and
prescriptive analytics
...Reporting: Generating
reports that provide stakeholders with a summary of key metrics and insights
...
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