Process Mining
Supporting Sales Strategies Using Data
Machine Learning for Data Analysis
Building Resilience Through Data Analysis
Findings
Insights
Enhancing Marketing Campaigns with Predictions
Supporting Customer-Centric Strategies with Data
BI Tools 
Business Intelligence (BI) tools are software applications that enable organizations to collect,
process, and analyze data to support decision-making
...Google Data Studio, QlikView Data
Mining Tools Discover patterns and relationships in large datasets
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The Evolution of Data Analysis Techniques 
Year Development Impact 1960s Introduction of mainframe computers Enabled large-scale data
processing 1970s Development of statistical software (e
...Customer segmentation, risk assessment Data
Mining The process of discovering patterns in large data sets using methods at the intersection of machine learning, statistics, and database systems
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Supporting Sales Strategies Using Data 
strategies include: Target Market Identification Value Proposition Development Sales Channel Selection Sales
Process Optimization Performance Measurement 2
...Business Analytics in Sales Business analytics involves the use of statistical analysis, predictive modeling, and data
mining to analyze sales data and improve decision-making
...
Machine Learning for Data Analysis 
Machine learning enhances these
processes by automating the analysis and providing predictive capabilities
...Key areas where machine learning is applied in data analysis include: Predictive Analytics Data
Mining Descriptive Statistics Cluster Analysis Classification Types of Machine Learning Machine learning can be broadly categorized into three types, each playing a unique role in
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Building Resilience Through Data Analysis 
By leveraging data analytics, companies can enhance their decision-making
processes, optimize operations, and foster innovation
...Key features include: Dashboards and Reporting Data
Mining Performance Metrics 5
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Findings 
for Extracting Findings Various methods are employed to extract findings from big data, including: Data
Mining: The
process of discovering patterns and knowledge from large amounts of data
...
Insights 
What is Descriptive Analytics? Descriptive analytics is the
process of analyzing historical data to understand trends, patterns, and behaviors
...Data
Mining Identifying patterns and relationships within large datasets
...
Enhancing Marketing Campaigns with Predictions 
Overview of Predictive Analytics Predictive analytics involves the use of data
mining, machine learning, and statistical techniques to analyze current and historical facts to make predictions about future events
...Data
Processing Cleaning and organizing data to prepare it for analysis
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Supporting Customer-Centric Strategies with Data 
Engagement: Actively involving customers in the business
process through feedback and interaction
...effectively utilize data in supporting customer-centric strategies, businesses can adopt several methodologies: Data
Mining: Discovering patterns and relationships in large datasets to inform decision-making
...
Textual Insights for Business 
Business refers to the extraction of meaningful information from textual data to drive decision-making and enhance business
processes
...See Also Business Intelligence Data
Mining Customer Experience Social Media Analysis Competitive Analysis Autor: RuthMitchell
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