Profitability Ratio
Business Metrics
Measuring Success of Marketing Campaigns
Streamline Financial Analysis with Data
Data Mining for Measuring Campaign Success
Insights from Financial Data
Efficiency
Criteria
Financial Data Analysis 
This analysis can be applied to various aspects of a business, including revenue, expenses,
profitability, and investment returns
...Analysis Techniques: Various techniques are employed to analyze the data, including statistical analysis, trend analysis, and
ratio analysis
...
Business Metrics 
Return on Investment (ROI) A measure of the
profitability of an investment, calculated as the gain or loss from an investment relative to its cost
...Key operational metrics include: Metric Description Operational Efficiency
Ratio A measure of how efficiently a company uses its assets and liabilities to generate sales and maximize profits
...
Measuring Success of Marketing Campaigns 
Quantitative Metrics Return on Investment (ROI): This metric measures the
profitability of a marketing campaign by comparing the revenue generated to the cost of the campaign
...Click-Through Rate (CTR): This metric measures the
ratio of users who click on a specific link to the number of total users who view a page, an email, or an advertisement
...
Streamline Financial Analysis with Data 
Ratio Analysis: This technique involves calculating financial ratios to assess
profitability, liquidity, and solvency
...
Data Mining for Measuring Campaign Success 
Click-Through Rate (CTR) The
ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement
...Return on Investment (ROI) A measure of the
profitability of a campaign, calculated as (Net Profit / Cost of Campaign) x 100
...
Insights from Financial Data 
analysis of financial data, which can assist businesses in making informed decisions, optimizing operations, and enhancing
profitability ...Financial
Ratios Calculations that provide insights into a company's financial performance and stability
...
Efficiency 
Definition of Efficiency Efficiency can be defined as the
ratio of useful output to total input in any system or process
...Return on Investment (ROI): Evaluates the
profitability of an investment relative to its cost
...
Criteria 
Criteria: These focus on the financial implications of a decision, such as return on investment (ROI), cost-benefit analysis, and
profitability ...Supply Chain Optimization Inventory Turnover
Ratio Frequency at which inventory is sold and replaced over a period
...
Metrics 
Return on Equity (ROE): Measures the
profitability of a company in relation to shareholders' equity
...Debt-to-Equity
Ratio: Indicates the relative proportion of shareholders' equity and debt used to finance a company's assets
...
Performance Metrics 
Return on Investment (ROI) A measure of the
profitability of an investment, calculated as a percentage of the cost
...Current
Ratio A liquidity metric that measures a company's ability to pay short-term obligations
...
Nebenberuflich selbstständig 
Nebenberuflich selbständig ist, wer sich neben seinem Hauptjob im Anstellungsverhältnis eine selbständige Nebentigkeit begründet.