Purchase History
Customer Insights
Mining Data for Strategic Business Decisions
Use Cases
Machine Learning for Personalization in Marketing
Analyzing Market Data
Data-Driven Marketing Strategies Using Analytics
Enabling Insight-Driven Marketing Campaigns
Customer Insights 
Outcome Amazon Personalized recommendations based on browsing and
purchase history ...
Mining Data for Strategic Business Decisions 
Below are a few examples: Amazon: Utilizes data mining for product recommendations based on customer
purchase history and browsing behavior
...
Use Cases 
By leveraging data from
purchase history, browsing behavior, and customer demographics, businesses can: Offer targeted promotions and discounts Recommend products based on previous purchases Enhance customer loyalty programs 1
...
Machine Learning for Personalization in Marketing 
in Marketing Data Collection: Gathering data from various sources, including customer interactions, social media, and
purchase history ...
Analyzing Market Data 
Purchase history, online shopping carts, payment records
...
Data-Driven Marketing Strategies Using Analytics 
Behavioral
Purchase history, brand loyalty, product usage, etc
...
Enabling Insight-Driven Marketing Campaigns 
By analyzing customer
purchase data, the company was able to: Identify high-demand products and adjust marketing efforts accordingly
...Through data analysis, the company: Implemented personalized product recommendations based on browsing
history ...
Recommendations 
following best practices: Utilize Multiple Data Sources: Combine data from various sources, such as user profiles,
purchase history, and social media interactions, to create a comprehensive understanding of customer preferences
...
Exploring Customer Segmentation through Data 
Transaction Data: Analyzing
purchase history allows businesses to understand buying patterns and customer preferences
...
Supporting Data-Driven Marketing Strategies 
By analyzing browsing
history and
purchase behavior, Amazon can tailor its marketing efforts to individual customers
...
Geschäftsiee Selbstläufer 
Der Start in die eigene Selbständigkeit beginnt mit einer Geschäftsidee u.zw. weit vor der Gründung des Unternehmens. Ein gute Geschäftsidee mit neuartigen Ideen und weiteren positiven Eigenschaften wird zur
"Selbstläufer Geschäftsidee". Hier braucht es dann nicht mehr viel, bis ein grosser Erfolg entsteht ...