Purchasing Patterns
Awareness
Data Mining for Understanding Customer Preferences
Outcomes
Marketing
Leveraging Statistics for Business Growth
Value
Marketing Trends
Trends and Insights in Business Analytics 
Descriptive Analytics: Focuses on summarizing historical data to understand trends and
patterns ...Customer Behavior Analysis By analyzing past customer interactions, businesses can identify trends in
purchasing behavior, preferences, and demographics
...
Awareness 
It encompasses the ability to recognize
patterns, trends, and insights derived from data analysis, which are crucial for making informed strategic choices
...Retail Industry A leading retail chain implemented a prescriptive analytics solution that provided insights into customer
purchasing behavior
...
Data Mining for Understanding Customer Preferences 
Overview of Data Mining Data mining refers to the process of discovering
patterns and knowledge from large amounts of data
...Customer Segmentation Improved marketing strategies by identifying distinct customer segments based on
purchasing behavior
...
Outcomes 
Outcomes Predictive analytics plays a significant role in forecasting outcomes by analyzing historical data to identify
patterns and trends
...1 Retail Industry A major retail chain utilized predictive analytics to forecast customer
purchasing behavior
...
Marketing 
It encompasses various strategies and tactics aimed at reaching potential customers and influencing their
purchasing decisions
...Sales Analysis Analyzing past sales data to identify trends and
patterns ...
Leveraging Statistics for Business Growth 
Data Visualization: Represents data graphically to identify trends and
patterns more easily
...By analyzing customer
purchasing behavior, Amazon can recommend products more effectively, leading to increased sales and customer satisfaction
...
Value 
Retail Industry A leading retail chain implemented predictive analytics to forecast customer
purchasing behavior
...By analyzing transaction
patterns, the institution was able to reduce fraud losses by 30%, thereby enhancing overall security and customer trust
...
Marketing Trends 
Marketing trends refer to the
patterns and shifts in consumer behavior, technology, and market dynamics that influence marketing strategies and tactics
...in the fashion and beauty industries are using AR for virtual try-ons, allowing customers to see how products look before
purchasing ...
Selbstständig machen z.B. nebenberuflich!
Der Trend bei der Selbständigkeit ist auf gute Ideen zu setzen und dabei vieleich auch noch nebenberuflich zu starten - am besten mit einem guten Konzept ...