Qualitative
Improving Client Engagement with Data Insights
Analysis
Insights from Customer Survey Analysis
Demand Forecasting
Data Analysis for Nonprofit Impact Assessment
Projections
Contextual Analysis
Comprehensive Analysis of User Behavior 
2
Qualitative Analysis Qualitative analysis focuses on understanding the motivations behind user behavior
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Performance Data Performance data refers to the quantitative and
qualitative information that organizations collect to assess the efficiency and effectiveness of their operations, strategies, and personnel
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Improving Client Engagement with Data Insights Quantitative and
Qualitative Social Media Platforms where clients interact with brands and each other
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Analysis Common methodologies include: Statistical Analysis
Qualitative Analysis Quantitative Analysis Content Analysis Statistical Analysis Statistical analysis involves the application of statistical techniques to summarize and interpret data
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Insights from Customer Survey Analysis Rich
qualitative data and higher engagement
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Demand Forecasting Type Description Methods
Qualitative Forecasting Based on expert judgment, intuition, and subjective evaluation
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Data Analysis for Nonprofit Impact Assessment Surveys, financial reports, program metrics
Qualitative Data Descriptive data that provides insights into experiences and perceptions
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Projections Projections can be quantitative or
qualitative, depending on the nature of the data and the intended use
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Contextual Analysis Methodology Description Applications
Qualitative Analysis Involves non-numerical data to understand underlying reasons and motivations
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Analytical Frameworks Descriptive Analytics Diagnostic Analytics Prescriptive Analytics Predictive Analytics Statistical Analysis
Qualitative Analysis 1
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