Qualitative Analysis
Performance Data
Analyzing Social Media Trends
Understanding Market Research
Impact Assessment
Forecasting Models
User Analysis
Research
Analyzing Customer Feedback for Performance Improvement 
In-depth
qualitative insights
...Text
Analysis Software: Tools that analyze open-ended responses for sentiment and themes
...
Insights Evaluation 
It involves assessing the quality, relevance, and applicability of insights derived from data
analysis to inform decision-making processes
...Qualitative Analysis Qualitative analysis focuses on understanding the context and implications of insights
...
Performance Data 
Performance data refers to the quantitative and
qualitative information that organizations collect to assess the efficiency and effectiveness of their operations, strategies, and personnel
...Common techniques include: Descriptive
Analysis: Summarizing historical data to identify trends and patterns
...
Analyzing Social Media Trends 
Brand Monitoring: Businesses can track brand sentiment and reputation through social media
analysis ...These methodologies can be categorized into
qualitative and quantitative approaches
...
Understanding Market Research 
Secondary Research: Involves the
analysis of existing data that has already been collected by other sources
...Rich
qualitative data and deeper understanding of customer perspectives
...
Impact Assessment 
It plays a crucial role in business analytics and data
analysis by providing insights into the potential outcomes of decisions, thereby aiding organizations in making informed choices
...The assessment typically involves evaluating both
qualitative and quantitative data to predict the economic, social, and environmental effects of a project or policy
...
Forecasting Models 
Types of Forecasting Models Forecasting models can be broadly categorized into two types:
qualitative and quantitative models
...Retail sales
analysis Causal Models Causal forecasting models assume that the variable being forecasted is affected by other variables
...
User Analysis 
User
analysis is a critical component of business analytics that focuses on understanding user behavior, preferences, and demographics to drive strategic decision-making
...Description Use Cases Surveys Collecting quantitative and
qualitative data directly from users through questionnaires
...
Research 
Research in the context of business analytics and data
analysis refers to the systematic investigation into various aspects of business performance, market trends, consumer behavior, and operational efficiencies
...Methodology Description Applications
Qualitative Research Focuses on understanding the underlying reasons and motivations behind consumer behavior
...
Demand Forecasting 
Type Description Methods
Qualitative Forecasting Based on expert judgment, intuition, and subjective evaluation
...Quantitative Forecasting Based on historical data and statistical
analysis ...
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